What is GLO-BUS? - ANS-•Online, PC-based simulation
-Specialized camera company
•Action-capture cameras
•Unmanned aerial view drones
-Head-to-head competition
•Headquarters and assembly facilities in Taiwan
•Partic
...
What is GLO-BUS? - ANS-•Online, PC-based simulation
-Specialized camera company
•Action-capture cameras
•Unmanned aerial view drones
-Head-to-head competition
•Headquarters and assembly facilities in Taiwan
•Participation in four global regions
YOUR COMPANY'S CURRENT SITUATION (YEAR 5) - ANS-•Sound financial condition
•Equal footing with competitors including:
-Sales volume
•840,000 ACC; 140,000 UAVD
-Global market share
-Revenues
•$334.1 million
-Profits
•$15 million
-Costs
-Quality
What can happen in a year? - ANS-•Each decision period in GLO-BUS represents one year
-Company age = 5 years
-First decision year = Year 6
WHAT DECISIONS WILL WE MAKE EACH YEAR? - ANS-•Design of products (up to 21 decisions)
•Assembly operations and workforce compensation (up to 16 decisions)
•Pricing and marketing (up to 13 decisions)
•Corporate social responsibility and citizenship (up to 6 decisions)
•Financing of company operations (up to 8 decisions)
•Manipulation of forecasts (up to 17 decisions)
HOW DO WE COMPETE WITH OTHER COMPANIES? (1/2) - ANS-•Wide strategic latitude
•No built-in bias that favors any one strategy
•How do companies in the "real world" compete?
HOW DO WE COMPETE WITH OTHER COMPANIES? (2/2) - ANS-•Price
•Performance and quality
•Annual number of weekly sales promotions
•Length of promotions in weeks
•Promotional discounts offered
•Website improvement/web page displays
•Advertising
•Number of models
•Size of retail network
•Length of warranty period
•Technical support provided
•Company image/brand reputation
•
STRATEGIC OPTIONS: - ANS-•Pursue strategy of:
-Low-cost/low-price
-Top-of-the-line quality and performance
-Value
•Become market leader in ACC, UAVD, or both
•Focus on one, two, three, or all geographic regions
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