Business Management > EXAM > AQA A-LEVEL Business: Unit 3 - Marketing and decision-making. Summer 2022/2023 (All)
AQA A-LEVEL Business: Unit 3 - Marketing and decision-making. Summer 2022/2023
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Marketing - Ans-- finds out customers need & wants - anticipate what customers will want in future *Includes:* - research - analysis - planning - "marketing mix" Marketing objectives - Ans-- ta... rgets set for marketing department help businessess achieve overall objectives - targets tend to focus on sales i.e. increase company sales by 25% by end of 2019 Sales volume & sales value - Ans-- sales volume (number of unites sold) i.e. sell 500,000 units over a year - sales value (amount of money come in from sales) i.e. £500 million in sales over a year Sales growth - Ans-*EQ: sales growth (%) = sales this year - sales last year / sales last year x 100* - helps indentify if sales [Show More]
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