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business_plan_draft_1_I. EXECUTIVE SUMMARY Aέρας Air Purifier is a start-up business that will specialize in the distribution and marketing of leading brands of air purifiers. After establishing ... a market presence with our product, we hope to expand to offer other products related to the further treatment and management of air quality. Clean and pure air is so important to your good health, and an air purifier will do just that! The Aέρας Air Purifier is a great solution for removing dust, smoke and pollen particles not visible within your naked eyes. We believe that our target market is currently served poorly and inconsistently by a patchwork of local stores and distributors. We are going to establish excellent marketing strategies and tactics to position ourselves as leaders in providing modern air purifiers and to help care facilities and protect mankind. We believe that our entire business model is built around the growing need in the healthcare industry for a sustainable and clean environment especially during this time of pandemic. We plan to establish and gain distribution relationships with a unique combination of top suppliers to build a comprehensive line of product solutions for managing air pollution and contamination. We will create an effective channel of distribution that will be indispensable to suppliers as a cost effective way for them to penetrate the post-acute market. Aέρας Air Purifier also plan to utilize the air purifier as means to gain entrance into the market and build our organization. Then we will add complimentary products, followed by other products related to our products and target market. This business will ensure to reach expectations of the customers to build an effective business and gain loyalty to them. Excellence in service is one of the business’ priority so that the customers will feel comfortable, safe and satisfied every time they purchase our products. We are also open to listening to the feedbacks, comments and opinions of our customers and in the help of those feedbacks, our business will know how to improve and handle the certain things that may happen in the future that is within our reach. II. BACKGROUND AND PURPOSE Air is one of the most important elements of human life. But with rapid urbanization and industrialization coupled with an increase number of vehicles, it significantly contributed to air pollution around the globe. Pollen, dust, mold spores, and pet dander can all give allergies to people who are sensitive to them, while volatile organic compounds (VOCs) and smoke particles can pose serious risks to health. That is why air purifiers play a crucial role in removing these contaminants from the air and, in turn, improving air quality, providing safe, pure and fresh air. There are many sources of indoor air pollution. Air pollution inside homes consists of a complex mixture of agents penetrating from ambient (outdoor) air and agents generated by indoor sources. Indoor pollutants can vary in their potential [Show More]

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