Financial Accounting > EXAM > MKT 100 Midterm Week 6 Exam, Questions And Answers. Latest 2021 (All)

MKT 100 Midterm Week 6 Exam, Questions And Answers. Latest 2021

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MKT 100 Midterm Week 6 • Question 1 5 out of 5 points Marketers and senior managers like to see graphical depictions of where their brands are, and where their competitors are in the minds of... their customers. What are these called? Selected Answer: B. perceptual maps Correct Answer: B. perceptual maps • Question 2 5 out of 5 points A firm’s positioning statement should address their target segment. Anything else they’ll say in the positioning statement will have _______ meaning to customers who are not in that segment. Selected Answer: B. No Correct Answer: B. No • Question 3 5 out of 5 points To write a positioning statement, you should answer all of the following questions EXCEPT: Selected Answer: D. What are your weaknesses? Correct Answer: D. What are your weaknesses? • Question 4 5 out of 5 points Target is most known for which of the following? Selected Answer: C. Value Correct Answer: C. Value • Question 5 5 out of 5 points Product leadership refers to companies that ______. Selected Answer: C. pride themselves on quality and innovation Correct Answer: C. pride themselves on quality and innovation • Question 6 5 out of 5 points What term refers to the group of people who are the most risk averse, skeptical of new products, and stereotypically lower in income? Selected Answer: D. laggards Correct Answer: D. laggards • Question 7 5 out of 5 points Hannah and Ellen rely on consistent messages received via word of mouth, and are older and more conservative than other customers of Product X. Hannah and Ellen most likely fall into which of the following categories? Selected Answer: A. late majority Correct Answer: A. late majority [Show More]

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