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Business > Class Notes > draft 62 Managing Organizational Strategy 15 (All)

draft 62 Managing Organizational Strategy 15

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ASSIGNMENT BRIEF AND GUIDANCE Learning Outcome Section 1 LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation. Scenario and Activity You ... are applying for the role as a trainee Marketing Officer within an organisation of your choice. (It is recommended to use your own place of work or company you wish to apply for), and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business. This will be a 10-minutes presentation as part of the interview. Your presentation should cover the following:  Introduction to the concept of marketing, including current and future trends.  An overview of the different marketing processes.  Explanation of the role and responsibilities of a marketing function in the context of the organisation.  An explanation of how marketing influences and interrelates with other functional departments of the organisation.  Critically analyse and evaluate the value and importance of the marketing role in the context of the organisation.  Conclusion that critically evaluates and analyses the significance of having effective interrelationships between different functional departments. [Show More]

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