Computer Science > EXAM > IAB Test Practice Questions | 150 Questions with 100% Correct Answers | Verified (All)
IAB Test Practice Questions | 150 Questions with 100% Correct Answers | Verified
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The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - ANS - Long tail The "sell side" is made up of companies that create the cont... ent that ads run next to, whereas this side consists of the companies that are running the ads. - ANS - Buy The benefits of an in-house team handling a brand's advertising include: - ANS - Cost efficiencies More control over their own data Greater transparency into the media buying process When a person accesses the internet on their smartphone while watching TV, they are engaging in: - ANS - Multi-screening Incentives are most commonly associated with what stage in the consumer decision funnel? - ANS - Purchase Which stage in the consumer decision funnel is a marketer focusing on when he or she is sharing the details of how a brand's product works? - ANS - Consideration [Show More]
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