What is the Freedom of Information Act? - ANSWER allows press access to public documents
What is the Offending effrontery in relation to journalists? - ANSWER has to do with obscenity
The journalist may print what
...
What is the Freedom of Information Act? - ANSWER allows press access to public documents
What is the Offending effrontery in relation to journalists? - ANSWER has to do with obscenity
The journalist may print what he wishes about others, but if that information is wrong and harmful to others' reputation, the writer must suffer the consequences. Such protection for subjects of stories comes under the auspices of which of the following acts?
A. Freedom of Information
B. Property Protection
C. Offending Effrontery
D. Defamation - ANSWER D. Defamation
In some instances, journalists may find that there is a conflict between the 1st Amendment and the 6th amendment, the latter having to do with
A. the right to keep and bear arms
B. the right to a speedy public trial
C. privacy
D. copyright - ANSWER B. Right to a speedy public trial is subject of the the 6th Amendment and when journalists try to cover trials, there can sometimes be a conflict between freedom of the press and a fair trial.
The largest circulated daily newspaper in the U.S. is
A. USA Today
B. The Wall Street Journal
C. The New York Times
D. The Washington Post - ANSWER B. The Wall Street Journal
A joint operating agreement provides for
A. competing newspapers to combine their circulation and advertising but leave their editorial functions separate
B. Advertising in newspapers working with competitors in setting rates
C. legislation that allows for multiple owner, large newspaper chains
D. an agreement that all newspapers in a chain may be printed from the same press - ANSWER A. A is the definition of a joint operating agreement.
Tabloid newspapers are those that:
A. are always sensational, with a de-emphasis on current news events
B. have a printing format that uses pages that are about half the size of a traditional newspapers page
C. are sold only on newsstands, not by subscription
D. are published in English, but not generally found in the United States - ANSWER B. Answer B connotes the origin of the word tabloid, although many tabloid newspapers have come to be associated with sensationalism and include many photographs.
Of all the types of magazines, the one with the most rapid growth (1989-2000) is
A. health
B. women's magazines
C. environment and ecology
D. comics - ANSWER D. Comics
The top U.S. circulated magazine is:
A. Modern Maturity
B. Reader's Digest
C. TV Guide
D. Time - ANSWER A. Modern Maturity, then Reader's Digest, then TV Guide then Time
In advertising, CPM is
A. creative, promotion and marketing
B. circulation, production and marketing
C. cost per thousand
D. chief promotion manager - ANSWER C. Cost per thousand is the basic measurement of advertising efficiency; m-1000.
This act gave the Secretary of Commerce the right to issue licenses to parties interested in radio broadcasting and to decide which radio frequencies should be used for which types of services:
A. Radio Act of 1912
B. Radio Act of 1927
C. Communications Act of 1934
D. Radio-Telephone Act of 1952 - ANSWER A. Radio Act of 1912
O & O Stations are those
A. without sanctions to operate by the FCC
B. operated by companies with public stock offerings
C. interconnected together, coast to coast, with the same network
D. owned and operated by a network that provides a regular schedule of programming - ANSWER D. O & O means owned and operated by a network. O & O stations so have sanction by the FCC to operate. Companies with public stock having nothing to do with being O & O
This term describes an activity in which promotion personnel pay money in radio DJs in order to ensure that they will devote airtime to artists that their recording companies represent
A. networking
B. conglomeration
C. payola
D. musicjacking - ANSWER C. payola is what's defined in the question; it become illegal in the late 1950s.
An example of an agency that exists to make sure that publishers, songwriters and artists are compensated for their artistry is:
A. FCC
B. A&R
C. ASCAP
D. US Copyright Office - ANSWER C. ASCAP (American Society of Composers, Authors and Publishers) is the only licensing agency that compensates artists
The licensing of mass media material to outlets on a market-to-market basis is known as:
A. syndication
B. networking
C. license lending
D. outlet rating - ANSWER A. Syndication
The technology that allows a household to receive one hundred or more television signals is:
A. PBS
B. DBS
C. MSO
D. ARB - ANSWER B. DBS (Direct Broadcast Satellite)
The systematic investigation of the reasons people purchase products is known as
A. subliminal persuasion
B. public relations
C. motivational research
D. advertising globalizaiton - ANSWER C. motivational research is defined in this choice
Psychographic data are those which are:
A. used for subliminal persuasion; have to do with influencing the unconscious mind
B. media material surrounding the advertising
C. information that links demographic categories to personality characteristics of an audience
D. advertising that uses pictures and visual stimuli to create recognition - ANSWER C. This is the definition of psychographic data
Phatic communication is
A. communication designed to convince the other party
B. dialogue that comes largely from one party
C. communication symbolized by friendly social interest in the people one is with
D. always non verbal communication - ANSWER C. communication symbolized by friendly social interest in the people one is with
Treaties must be approved by
A. a majority of the House and Senate
B. two-thirds of the Senators voting on the treaty
C. a majority of the House of Representatives
D. three-fourths of the Senate - ANSWER B. Article 2 of the US Constitution specifies that 2/3 of the senators present must agree to a treaty. The Senate has most power to handle issue relating to foreign affairs.
A public opinion survey is done and it is reported that the results are not statistically significant. What does this mean?
A. it means that there are insufficient responses to consider the survey valid
B. it means that the results could be due to chance
C. it means that different surveys have different results
D. it means that the findings of the surveys are not substantively important - ANSWER B. In public opinion research, if a finding is not statistically significant, any difference found in the sample could simply be the result of sampling error and may not be a real difference found in the population.
Concerning the application of rights in the U.S. Constitution's Bill of Rights to the states, which of the following is correct?
A. all rights in the Bill of Rights have applied to the states since the beginning
B. all rights in the Bill of Rights have applied to the states since the passage of the 14th amendment
C. none of the rights in the Bill of Rights applies to the states. The states have their own bill of rights
D. most of the rights in the Bill of Rights have been applied to the states based upon Supreme Court decisions. Some still do no apply. - ANSWER D. The Bill of Rights had been directed at the federal government. However, since the passage of the 14th amendment, the Supreme Court has applied many of the provisions in the Bill of Rights to the states beginning with cases in 1897.
Today's Native Americans/American Indians descend from Asiatic ancestors who arrived in North America
A. on wooden ships
B. primarily on horseback
C. across a land bridge now submerged beneath the Bering Sea
D. under the leadership of a former warlord who would later become known as Chief Powhatan, the founder of the Powhatan Confederacy - ANSWER C. Historical and archaeological evidence indicate that during the last great Ice Age, migration by foot from Siberia over the Bering Strait land bridge into North America was possible.
In 1620, the _____________ established self-government for the Plymouth Colonists.
A. the Mayflower Compact
B. the Fundamental Order of Connecticut
C. the Articles of Confederation
D. the Declaration of Rights - ANSWER A. The Mayflower Compact was the document that established self government for the Plymouth colonists in 1620. The Fundamental Order of Connecticut was the first American Constitution, written in 1639 by representatives from the Connecticut towns of Hartford, Wethersfield, and Windsor. The Declaration of Rights, written by George Mason, were adopted by the Virginia colonists.
Which of the following statements is not true?
A. At the time of the American Revolution, most white residents of the 13 colonies were either of northern or western European descent
B. The Naturalization Act of 1790 made citizenship--and all of its accompanying rights--available to free white men of European descent and only to free white men of European descent
C. The right to be educated in the language spoken in their homes was first granted during the 1820s to Pennsylvania's German speaking population
D. Less than half of all southern whites belonged to slave owning families - ANSWER C. Although during the 1820s a group of Pennsylvanians did indeed petition Congress to make German the official language of their state, the petitioned was denied.
Yugoslavia was initially established as a kingdom of Serbs, Slovenes, and
A. Croats
B. Bosnians
C. Turks
D. Hungarians - ANSWER A. Croats
In 1939, the Kingdom of Siam became officially known as
A. Indonesia
B. Cambodia
C. Burma
D. Thailand - ANSWER
Which of the following statements was not a result of the aftermath of communism's 1989 collapse in Eastern Europe?
A. Industrial production continued relatively unabated
B. Living standards immediately rose
C. Governments attempted to bring about economic stabilization
D. Prices increases dramatically - ANSWER
Mercantilism was an economic policy that attempted to obtain a favorable balance of trade that would result in the maximum inflows of gold and silver. During what century was this economic theory popular?
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