questions and answers2022
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questions and answers2022 Study online at https://quizlet.com/_qz8l1 1. 1) ________ is the amount of money charged for a product or service. A) Experience curve B) Demand curve C) Price D) W... age E) Salary Answer: C Diff: 1 Page Ref: 275 Skill: Concept 2. 2) Price is the only element in the marketing mix that produces ________. A) revenue B) variable costs C) expenses D) fixed costs E) stability Answer: A Diff: 1 Page Ref: 275 Skill: Concept 3. 3) Consumer perceptions of the product's value set the ________ for prices. A) demand curve B) floor C) ceiling D) variable cost E) image Answer: C Diff: 2 Page Ref: 275 Skill: Concept 4. 4) Product costs set a(n) ________ to a product's price. A) demand curve B) experience curve C) floor D) ceiling E) break-even cost Answer: C Diff: 2 Page Ref: 275 Skill: Concept 5. 5) ________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing. A) Value-based pricing B) Target return pricing C) Variable costs D) Price elasticity E) Product image Answer: A Diff: 2 Page Ref: [Show More]
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