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Pardot Specialist Certification Exam | 100 Questions with 100% Correct Answers | Updated & Verified

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How does Pardot track visitor and prospect data? - ANS - Through cookies What is a visitor and what are the limitations to visitor data? - ANS - A visitor is anonymous, you do not have their contact... information. What types of visitor data is collected? - ANS - User activity What are the methods for a visitor to become a prospect? - ANS - A form on your webpage, a form connected via a form handler, the visitor clicks on a link in a Pardot email, or they are manually entered into Pardot. What are the ways to create prospects in Pardot? - ANS - Manual prospect creation, import via a CSV file, or a visitor fills out a form (providing their contact information) on a form handler, and merging prospects (combining two prospects into one). Why do you use a Prospect Audit? - ANS - If a change to a prospect in Pardot is in question, a user can go to the Prospect Audit table to see what changes were made, when they were made, and the source of the change. What are the different types of lists? - ANS - Static Lists-manually add and remove prospects; Dynamic Lists-rule based lists that automatically add or remove prospects to the list based on the specified criteria.; Suppression List-These prospects will not receive the email in their inbox. Give an example of when to use a suppression list? - ANS - If you send the same email template on different occasions in a drip campaign, and there are two lists on the recipient end with duplicate prospects. Pardot will only deduplicate if you select two lists to receive one email and there are duplicate prospects between the two lists. [Show More]

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