Business > EXAM > Facebook Media Planning Blueprint Exam Prep (2022/23) | 60 Questions with 100% Correct Answers | Upd (All)

Facebook Media Planning Blueprint Exam Prep (2022/23) | 60 Questions with 100% Correct Answers | Updated & Verified

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(from Practice Exam) A new online-only skincare company launched a series of Facebook campaigns to increase awareness of its newest line of products. It saw positive results from the awareness campa ... igns and now wants to encourage people to request free samples of its products. The third phase of the company's marketing strategy is to create ads using the Catalog Sales objective and retarget people who have requested free samples.What should the advertiser do prior to creating its retargeting campaign? - Upload events sets using the Offline Conversions API - Place the 'purchase' standard event across all website pages - Remove products from the existing feed so only new products are featured - Implement the Facebook pixel and standard events across the website - ANS - - Implement the Facebook pixel and standard events across the website (from Practice Exam) An e-commerce retailer needs to reach customers with an offer available to existing customers only. The e-commerce retailer has the Facebook pixel installed across its site and is building audiences throughout the purchase journey. Which audience is the most appropriate? Page followers Lookalike Audience Custom Audience Interest-based audience - ANS - Custom Audience [Show More]

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