Oxford Cambridge and RSA Examinations
GCE
English Language
H470/01: Exploring language
Advanced GCE
Mark Scheme for November 2020Oxford Cambridge and RSA Examinations
OCR (Oxford Cambridge and RSA) is a leading UK
...
Oxford Cambridge and RSA Examinations
GCE
English Language
H470/01: Exploring language
Advanced GCE
Mark Scheme for November 2020Oxford Cambridge and RSA Examinations
OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of
qualifications to meet the needs of candidates of all ages and abilities. OCR qualifications
include AS/A Levels, Diplomas, GCSEs, Cambridge Nationals, Cambridge Technicals,
Functional Skills, Key Skills, Entry Level qualifications, NVQs and vocational qualifications in
areas such as IT, business, languages, teaching/training, administration and secretarial skills.
It is also responsible for developing new specifications to meet national requirements and the
needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is
invested back into the establishment to help towards the development of qualifications and
support, which keep pace with the changing needs of today’s society.
This mark scheme is published as an aid to teachers and students, to indicate the requirements
of the examination. It shows the basis on which marks were awarded by examiners. It does not
indicate the details of the discussions which took place at an examiners’ meeting before marking
commenced.
All examiners are instructed that alternative correct answers and unexpected approaches in
candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills
demonstrated.
Mark schemes should be read in conjunction with the published question papers and the report
on the examination.
© OCR 2020H470/01 Mark Scheme November 2020
2
Annotations
Annotation Meaning
Blank Page – this annotation must be used on all blank pages within an answer booklet
(structured or unstructured) and on each page of an additional object where there is no
candidate response.
Positive Recognition
Assessment Objective 1
Assessment Objective 2
Assessment Objective 3
Assessment Objective 4
Assessment Objective 5
Attempted or insecure
Analysis
Detailed
Link
Vague
IrrelevantH470/01 Mark Scheme November 2020
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INTRODUCTION
Your first task as an Examiner is to become thoroughly familiar with the material on which the examination depends. This material includes:
• the specification, especially the assessment objectives
• the question paper and its rubrics
• the texts which candidates have studied
• the mark scheme.
You should ensure that you have copies of these materials.
You should ensure also that you are familiar with the administrative procedures related to the marking process. These are set out in the OCR booklet
Instruction for Examiners.
Please ask for help or guidance whenever you need it. Your first point of contact is your Team Leader.H470/01 Mark Scheme November 2020
4
These are the Assessment Objectives for the English Language specification as a whole.
AO1 Apply appropriate methods of language analysis, using associated terminology and coherent written expression.
AO2 Demonstrate critical understanding of concepts and issues relevant to language use.
AO3 Analyse and evaluate how contextual factors and language features are associated with the construction of meaning.
AO4 Explore connections across texts, informed by linguistic concepts and methods.
AO5 Demonstrate expertise and creativity in the use of English to communicate in different ways.
WEIGHTING OF ASSESSMENT OBJECTIVES
The relationship between the units and assessment objectives of the scheme of assessment is shown in the following table:
Component
% of A level
AO1 AO2 AO3 AO4 AO5 Total
Exploring language H470/01 11% 6% 11% 6% 6% 40%
Dimensions of linguistic variation H470/02 11% 11% 12% 6% 0% 40%
Independent language research H470/03 5% 5% 5% 0% 5% 20%
27% 22% 28% 12% 11% 100%H470/01 Mark Scheme November 2020
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USING THE MARK SCHEME
Study this Mark Scheme carefully. The Mark Scheme is an integral part of the process that begins with the setting of the question paper and ends with the
awarding of grades. Question Papers and Mark Schemes are developed in association with each other so that issues of differentiation and positive
achievement can be addressed from the very start.
This Mark Scheme is a working document; it is not exhaustive; it does not provide ‘correct’ answers. The Mark Scheme can only provide ‘best guesses’
about how the question will work out, and it is subject to revision after we have looked at a wide range of scripts.
The Examiners’ Standardisation Meeting will ensure that the Mark Scheme covers the range of candidates’ responses to the questions, and that all
Examiners understand and apply the Mark Scheme in the same way. The Mark Scheme will be discussed and amended at the meeting, and administrative
procedures will be confirmed. Co-ordination scripts will be issued at the meeting to exemplify aspects of candidates’ responses and achievements; the coordination scripts then become part of this Mark Scheme. Before the Standardisation Meeting, you should read and mark in pencil a number of scripts, in
order to gain an impression of the range of responses and achievement that may be expected. In your marking, you will encounter valid responses which
are not covered by the Mark Scheme: these responses must be credited. You will encounter answers which fall outside the ‘target range’ of levels for the
paper which you are marking. Please mark these answers according to the marking criteria.
Please read carefully all the scripts in your allocation and make every effort to look positively for achievement throughout the ability range. Always be
prepared to use the full range of marks.H470/01 Mark Scheme November 2020
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PAPER-SPECIFIC INSTRUCTIONS: H470/01 Exploring language
Candidates answer all the questions on the paper. The paper addresses all of the assessment objectives:
Assessment Objectives AO1 and AO3 are addressed in question 1.
Assessment Objectives AO2 and AO5 are addressed in question 2.
Assessment Objectives AO1, AO3 and AO4 are addressed in question 3.
In each question, the assessment objectives are given equal weighting.
THE INDICATIVE CONTENT FOR EACH TASK provides an indication of what candidates are likely to cover. The notes are neither prescriptive nor
exhaustive: candidates should be rewarded for any relevant response which appropriately addresses the Assessment Objectives.
THE LEVEL DESCRIPTORS FOR EACH QUESTION FOLLOW THE INDICATIVE CONTENT.
SUBJECT-SPECIFIC INSTRUCTIONS: ENGLISH LANGUAGE
• Each level descriptor covers the relevant assessment objectives.
• Where the assessment objectives appear in separate columns, marks should be allocated for each assessment objective independently of one
another.
• There is no requirement for responses to be allocated marks from within the same level across each assessment objective.
• An answer does not have to meet all the requirements of a level descriptor before being placed in that level. The extent to which it meets all of the
requirements of a level descriptor will determine its placement within that level.
• The extent to which the statements within the level have been achieved should be the only criteria used when deciding the mark within a level.
• Indicative content indicates possible points candidates might make, but this is not an exhaustive account. Any valid response should be rewarded.H470/01 Mark Scheme November 2020
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Indicative Content – Please note: indicative content indicates possible points candidates might make, but this is not an exhaustive account. Any valid
response should be rewarded.
Question Guidance Marks Text features
1 Text A is an extract from a LinkedIn e-Book
advising interviewers on what questions to ask
candidates who have applied for a position within
their company. LinkedIn is a social media platform
specifically designed for business professionals.
Giving careful consideration to the context of the
text:
(a) identify and analyse patterns of lexical and
semantic use
(b) identify and analyse the way sentences are
constructed.
Possibilities are provided below for guidance but any
valid response should be rewarded.
General contextual points (AO3): Candidates can bring
their knowledge of social media generally to this text
with consideration of the fact that due to the target
audience of business professionals, it is expected that
more Standard English would be used compared to
Facebook, Twitter and Instagram. The genre of an eBook indicates the planned nature of the text and the
purpose of advising should bring forth answers
surrounding power strategies. It is worth noting that
students will not gain marks for including
concepts/theories in this question but can make
contextual references to relevant issues such as power.
20 In each of the bullet points below, AO1 is covered at the
start of the point and AO3 at the end.
(a) identify and analyse patterns of lexical and
semantic use.
Possible features could be:
• use of clinical lexis such as ‘screening’ creates a
professional, yet depersonalised register; there
are also markers of a scientific register with the
name of the LinkedIn department (‘Talent
Solutions’)
• pre-modification of (‘soft skills’) is very loaded;
contextually, this is an area that elicits different
opinions from employers although the influence
of LinkedIn might sway employers to value
these qualities positively
• use of superlative (‘toughest’) creates contrast
with the connotations of adjective (‘soft’)
• second person pronoun (‘you’) is used by
producer to situate the receiver contextually in
the interview room making them an active agent
in the process
• collocation is present (‘The good news is..’) to
reassure receiver positively and tie in with the
goal of offering ‘solutions’
• American English spellings (‘prioritize’) are
indicators of platform’s origins and recognisable
as global variety of English required for global
communicationsH470/01 Mark Scheme November 2020
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Although the majority of candidates will not have been
involved in recruitment, a proportion of them will be able
to relate to the interview process if they have a parttime job. They are able to draw upon these experiences
considering the need for interviewers to avoid being too
face-threatening towards applicants in the process of
recruitment. They should also consider the growth of
the e-Book genre and given the nature of the platform
being online, it is expected that they would continue to
use online modes to appeal to its client base.
• Abstract nouns are present in a list of soft skills
(e.g. ‘Leadership’) which are not easily
measurable but cliched job requirements
(b) identify and analyse the way sentences are
constructed.
Possible features could be:
• use of complex sentences with non-finite
subordinate clauses (‘To find out what…’) to
direct the receiver to required information with
main clause justifying the evidence for their
recommendations
• verb phrases (e.g. ‘walk you through’) suggest
ease of content dissemination
• initial position/fronted conjunctions are used to
begin sentences as coordinate clauses (‘And it
makes sense…’) to fluidly move from one
section of the discourse to another
• use of softened imperatives (‘Tell me about a
time when…’) and interrogatives (‘How did you
react?’) to emulate the interview process
offering exemplar scaffolding for the interviewer
• use of declaratives provide assurances to the
receiver accompanied with definite article and
convincing adjective (‘The 6 essential soft skills
to screen for’)
• non-standard use of direct speech (‘69% of
hiring managers say adaptability is the most
important…’) using present tense without
speech marks rather than reported speech in
past tenseH470/01 Mark Scheme November 2020
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There are a total of 20 marks available for Question 1.
10 marks can be awarded for part (a) and 10 marks for part (b). There is one mark per level for each AO. This table should be used twice – firstly to mark
part (a) and allocate a mark out of 10, and then again to mark part (b) and allocate a mark out of 10. Parts (a) and (b) focus on different language levels,
and therefore each part could achieve different language levels. Each part should be marked completely separately – there is no need to look for
consistency in allocating marks if the responses demonstrate different levels of competency.
Level AO1 and AO3 Mark
5 • Candidates clearly identify patterns of language use in precise relation to the linguistic level specified in the task
and can closely analyse incisively chosen evidence, with application of appropriate terminology; the writing is in
a secure academic register. (AO1)
• With a precise hold on the language feature specified in the task, candidates perceptively evaluate the possible
effect of contextual factors on the way language is produced in this text and is received and understood by its
audience. (AO3)
9–10
4 • Candidates can single out and analyse relevant examples of language use related to the linguistic level
specified in the task, with application of appropriate terminology and coherent written expression. (AO1)
• Focusing on the language feature specified in the task, candidates can convincingly weigh up some possible
effects of contextual factors on the way language is produced in this text and the way it is received and
understood by its audience. (AO3)
7–8
3 • Candidates make some clear points about language use which relate to the specified language level and are
supported with relevant evidence; use of terminology is mostly appropriate, although likely to be less densely
packed than the level above and written expression is clear but likely not to be economical. (AO1)
• Having a reasonable sense of the language feature specified, candidates come to some clear conclusions
about the possible effect of contextual factors on the way language is produced in this text and is received by its
audience. (AO3)
5–6
2 • Candidates attempt to make their writing relevant to the feature and language level specified in the task, pulling
out the occasional piece of evidence and using terminology which is partially appropriate; written expression
has some errors but the meaning is nonetheless apparent. (AO1)
• Having some sense of the language feature specified, candidates come to some fairly loose conclusions about
the possible effect of contextual factors on the way language is produced in this text and is received by its
audience. (AO3)
3–4
1 • Candidates make some link to the specified feature and language level and some terms are used appropriately;
evidence, if any, is likely to be barely relevant or only loosely defined (not actually quoted, for example) and
writing may at times obscure meaning. (AO1)
1–2H470/01 Mark Scheme November 2020
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• Conclusions about the possible effect of contextual factors on the way language is produced and is received by
the audience will be somewhat indistinct. There may be a vague sense of the text’s purpose. (AO3)
0 • No response or no response worthy of any credit. 0H470/01 Mark Scheme November 2020
11
Indicative Content – Please note: indicative content indicates possible points candidates might make, but this is not an exhaustive account. Any valid
response should be rewarded.
Question Guidance Marks Text features
2 ‘We need to self-censor our public discourse in
order to protect people.’
Write a broadsheet newspaper article critically
responding to this statement. ‘Public discourse’ can
refer to any written or spoken communication which is
widely available to the general public. Valid areas for
discussion might be the media, news, political arenas,
social media or public debates. You need to engage a
reasonably well-educated, non-specialist audience. It
should be no more than 500 words.
AO5
Candidates should aim for a relatively high register
given the form as a broadsheet newspaper article;
however, certain informal/spoken elements of language
can be used in order to create an individual, journalistic
voice within the response. Candidates would be
advised to begin their response with a title which is not
the topical language issue statement. Reframing the
statement as the title with a specific context/case study
as the focus of the response will lead to more insightful
answers.
Candidates should be aware of not being overly generic
with their responses. They should consider what they
have recently read in broadsheet articles regarding
topics such as political correctness and the fact that
journalists have a specific story to tell, usually with a
case study.
24 AO2
Whilst candidates are likely to provide arguments in
favour of the statement, to simply only agree with it will
limit marks for this AO due to not engaging critically (as
per the question) with the concept of self-censorship
and its effects on language.
In order to sufficiently demonstrate knowledge and
understanding for this topical language issue,
candidates must show an understanding of selfcensorship, bringing to bear their knowledge of
language change concepts such as political
correctness. Candidates should consider both written
and spoken forms of public discourse and there is
scope to develop their arguments with a focus on
language use in social media and the concept of online
identity.H470/01 Mark Scheme November 2020
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There is no need for candidates to spend time
formatting the discourse into columns; no extra marks
will be awarded for this. Marks will be awarded for the
register used and the ability to create a preciselystructured piece with concluding comments from the
journalist on their view of the statement.
Below are some areas that could be covered:
• Political correctness – an awareness of how this
movement began c.1970s and has continued in
light of liberation of protected characteristics such
as gender, gender identity, race, sexual
orientation, disability, religion, etc. Students may
comment on simplified, tabloid responses to this
concept with notions that PC has ‘gone too far’
• Linguistic determinism/relativity – students can
bring in knowledge on the Sapir-Whorf hypothesis
to bear on this statement evaluating how
hegemonic discourse influences people’s thoughts
• Censorship vs. freedom of speech argument –
central to this statement is the debate between
these two concepts and the boundaries between
having freedom of speech and offending
somebody without intention
• Reclamation of language – students can also
develop arguments regarding the controversial
issue of different minority groups reclaiming words
that were used previously against them and how it
is only acceptable for certain speech communities
• Influence of social media – students can bring in
relevant contextual information/case studies on
the influence of platforms in terms of selfrepresentation and the construct of online
identities
• Private vs. public discourse – are the boundaries
between these two concepts blurring?
• TV censorship – students can bring in concepts
like the ‘Watershed’ and the impact of taboo
language on young peopleH470/01 Mark Scheme November 2020
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There are a total of 24 marks available for Question 2.
Decide on a mark for AO2 out of 12, and then a separate mark for AO5 out of 12. Add the two marks together to reach a total out of 24 marks. It is possible
that candidates may achieve different levels for each AO: allocate the mark according to the level of competency demonstrated for each AO individually.
Level AO2 Mark AO5 Mark
6 • In their piece of writing, candidates show an assured
knowledge and understanding of the specified
concept and issue and its relevance to language use.
• Candidates engage critically with the specified
concept and issue.
11–12 • An expertly-constructed text showing, perhaps surprising,
originality in making the piece appropriate to the form
specified in the task.
• The use of appropriately chosen linguistic features shows
flair and the writing precisely suits the audience defined in
the task.
11–12
5 • In their piece of writing, candidates show a good
knowledge and understanding of the specified
concept and issue and its relevance to language use.
• In their piece, candidates show that they can take a
critical angle on the specified concept and issue.
9–10 • A well-constructed text, which is appropriate to the form
specified in the task.
• The use of appropriately chosen linguistic features shows
skill and their writing suits the audience defined in the
task.
9–10
4 • In their piece of writing, candidates show an
essentially sound level of knowledge and
understanding of the specified concept and issue and
its relevance to language use.
• Candidates show that they have some ability to think
and write critically about the concept/issue.
7–8 • A deliberately constructed text, which contains most of
the main elements of the form specified in the task.
• There is clear use of appropriate linguistic features and
the writing has been modulated to take account of the
audience defined in the task.
7–8
3 • Their knowledge and understanding of the chosen
language concept or issue is mostly accurate,
although is likely to lack the depth needed to be
convincing.
• In their piece of writing, candidates have addressed
the specified concept/issue, although not critically.
5–6 • A text which is attempting to match the task’s purpose
and which is at least recognisable as an example of the
form specified in the task.
• There are some appropriate language features employed
and some attempts have been made to take account of
the audience defined in the task.
5–6
2 • Candidates’ knowledge and understanding of the
concept/issue is likely to have inaccuracies or be
muddled.
• The language concept/issue is present in the piece
although somewhat indistinct or confused.
3–4 • A text which has some sense of the form specified in the
task, but which leaves out key elements.
• There are some attempts to use appropriate language
features, although probably not employing a register
which suits the audience defined in the task.
3–4H470/01 Mark Scheme November 2020
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Level AO2 Mark AO5 Mark
1 • Candidates do not appear to understand the concept
or issue but it is possible to see one or two points
relating to it.
• The language concept or issue will be just barely
detectable in the piece.
1–2 • Candidates produce writing which has little sense of the
specified task, although there may be one or two
superficial features of the form specified in the task.
• One or two appropriate language features may be
present; the audience is not understood or addressed.
1–2
0 • No response or no response worthy of any credit. 0 • No response or no response worthy of any credit. 0H470/01 Mark Scheme November 2020
15
Indicative Content – Please note: indicative content indicates possible points candidates might make, but this is not an exhaustive account. Any valid
response should be rewarded.
Question Guidance Mark Text features
3 Using appropriate linguistic
concepts and methods,
analyse the ways in which
language is used in these
two texts. In your answer
you should:
• explore connections and
variations between the
texts
• consider how contextual
factors contribute to the
construction of meaning.
AO3
Both texts share the same
subject matter of teens’ use of
language on social media
although Text B, a transcript
from the Radio 4 programme,
Word of Mouth, explores the
36 Phonetics, phonology and prosodics
Text B Text C
• Shouting used ‘(GOOD MOOORNING’)
to realise his orthographical variation
used to present enthusiastic welcome
message to followers
• Glottal stops are used by Cairney with
use of ‘Twi’er’ to indicate non-standard
forms of English (London variety)
• ‘h/g’ dropping is also present from
Grimshaw which he explicitly
references as a northern accent feature
within the transcripts; many students
will be aware of his strong accent
which he promotes
• Standard English is used throughout with
no attempt at phonetic spellings.H470/01 Mark Scheme November 2020
16
different identities that young
people present in person
compared with online. Text C,
an extract from a Guardian
article on the perceptions of
teens’ obsession with social
media, focuses more
specifically on their online
identities. Audiences of the
two texts will differ. Typically,
Word of Mouth is listened to
by an older, middle class
audience but, in this context,
the subject matter might be
less relatable. Guardian online
articles are typically read by
young progressives although
of an older age than the teens
in discussion. Candidates will
no doubt be aware of the
context surrounding this
subject matter often critiqued
in the press from spending too
much time unconstructively on
social media and lacking the
face-to-face social skills of
older generations. The mode
of both texts differ with Text B,
primarily written with spoken
elements (mixed mode) and of
a lower formality to Text C
which is multimodal. Purposes
of both texts are to inform
primarily, although, arguably,
Text B is also to entertain.
Lexis and semantics
Text B Text C
• Use of fillers ‘erm’ and ‘like’ by
Grimshaw which are typical elements of
his spoken discourse, notably more
unplanned compared to Cairney framing
discourse
• Generally high frequency lexis used
throughout by both interlocutors; used
specifically for effect by Grimshaw such
as (‘bad girl’) when describing Rihanna’s
hashtag use and humour provided when
comparing to a relative who lives in an
affluent area with the cultural reference
of ‘Hampstead’
• Lexical field of technology and social
media with names of platforms (Twitter,
Instagram) including semantic changes
to terms such as ‘tweeted’ and ‘hashtag’
• Individual voice of journalist is realised
through first person singular pronouns ‘I
don’t think so’ to indicate opinion/authority
to influence
• Humour integrated through use of premodified noun phrases (‘emoticon-addled
zombies’) purposefully creating distance
between receivers and teenagers
• Explicit reference to receivers of text with
second person pronouns consciously
conveying bias (‘cherry-picked to startle
you’)
• Use of neologisms (‘refusenik’) with the
suffix ‘nik’ commonly applied to describe
people with a particular quality
• Spoken sociolect of teenagers with
conversion of word class from noun to
adjective (“I’m all Instagram”)H470/01 Mark Scheme November 2020
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AO4
Candidates should apply their
knowledge of conversation
analysis to Text B with a focus
on Cairney’s role as host of
the programme and how she
structures the discourse with
her friend and colleague, Nick
Grimshaw. Students can bring
in relevant power concepts,
especially given Grimshaw’s
personal power as a wellknown Radio 1 presenter
which also gives him
influential power especially on
social media through his
followers. Candidates can also
apply their knowledge of
spoken varieties with both
interlocutors using nonstandard forms throughout.
Power concepts can also be
applied to Text C focusing on
the representation of
teenagers (social group
power) and the bias from the
news source. Equally,
concepts surrounding the
discourse structure of both
texts would be a useful
comparison point with
adjacency pairs of
question/answer and spoken
voice of journalist materialising
in Text C.
Grammar and morphology
Text B Text C
• Cairney uses a mixture of explicit
interrogatives (‘…how they do in real
life?’) and imperatives with pragmatic
implications (‘let’s read some of your
tweets’) to elicit answers from Grimshaw
• Non-standard use of syntax from both
participants: Cairney uses non-standard
relative pronouns (‘people that talk
differently’) and Grimshaw switches from
using third person to second person
pronoun (‘they’re from Hampstead…I
don’t know why you’re talking…’)
• Syntactic mirroring between the two
interlocutors illustrating close
cooperation given the nature of the show
and their social position as presenters
(C: ‘let’s read some of your tweets
(G: ‘okay let’s see...)
• Reformulated syntax (‘let’s see what I’ve
erm let’s see what I’ve tweeted)
presumably due to locating material
• Interrogative followed by declarative
(rogatio) used as a rhetorical scheme
within the standfirst (‘Is too much
socialising…Not according to…’) to dispel
common myths about young people and
social media usage
• Use of minor exclamatives (‘Shocking!’) to
convey personal opinion of journalist in
relation to extreme case study
• Quaestitio and anaphora used to provide
convincing possible rationale through
embedded clauses (‘unable to connect,
unable to think’)
• Use of imperatives to guide the audience
through the producer’s argument (‘Let’s
go back to that girl…’)
• Non-standard syntax with fronted
conjunctions to begin sentences (‘And…’)
to mimic pseudo-spontaneous discussion
with receiver
Pragmatics
Text B Text C
• Grimshaw uses the adjective ‘guilty’ to
imply that speaking differently online
compared to face-to-face is not fully
socially acceptable
• Humour conveyed through referencing
popstar to a ‘bad girl’; connotations of this
noun phrase are left open to the receiver
• Incongruity achieved through implying
‘Hampstead’ is not an area where
‘talk[ing] street’ is appropriate through
negative constructions (‘don’t know why’)
• Title of article exploits implied
understanding of negative associations
between teenagers and social media
tentatively using mitigation (‘might
actually’) to provide a challenge to the
dominant narrative
• Humour achieved through contrast of
using a simple social media app and
international conflict through simile (‘like
a cold war communique’)H470/01 Mark Scheme November 2020
18
Discourse
Text B Text C
• Cairney’s role in the text is the agenda
setter and she frames the discourse with
pre-scripted questions. Eliciting
information is used through cooperative
imperatives (‘let’s read some of your
tweets’)
• Use of coordinating conjunction (‘and’)
by Cairney and informal discourse
markers (okay, so) continues the
discourse in a more fluid structure to
avoid stilted Q&A pattern
• Backchannelling used by Grimshaw as a
form of cooperative speech (//oh yeah//)
and many instances of latching in which
suggests a close understanding of each
others’ transition relevance places
• Q&A structure to begin position of
argument by the journalist in standfirst
• Multimodal discourse structure with
graphic of individual female teenager
immersed in content on her phone with a
positive caption beneath (‘tend to spend
more time socialising in the real world’)
• Producer uses build-up, knock down
introduction providing a list of individuals
with personal power who have advocated
the negatives attached to social media
with hyperbolic quaestitio leading the
receiver to discredit their arguments
• Conversational snapshots are provided of
‘real life’ teenage discourse to present
personalisationH470/01 Mark Scheme November 2020
19
There are a total of 36 marks available for Question 3.
Decide on a mark for AO1 out of 12, and then a separate mark for AO3 out of 12, and a separate mark for AO4 out of 12. Add the three marks together to
reach a total out of 36 marks. It is possible that candidates may achieve different levels for each AO: allocate the mark according to the level of competency
demonstrated for each AO individually.
Level AO1 Mark AO3 Mark AO4 Mark
6 • Candidates apply a range of
appropriate methods in an
assured and systematic way,
using appropriate terminology
and writing in a secure academic
register.
• They deftly establish and explore
patterns of language use and
can closely analyse incisively
chosen evidence.
11–12 • Candidates make discerning
points about the possible
effect of contextual factors on
particular features of
language, both in terms of
production and reception.
• They perceptively evaluate
their points, suggesting
alternatives for how context
might account for variations in
language use.
11–12 • Candidates selectively and
methodically apply confident
knowledge of appropriate
linguistic concepts across
both texts.
• Candidates compare
particular linguistic features
in the two texts, making
illuminating connections
between them which clearly
establish some of the varied
ways that language is used.
11–12
5 • Candidates apply a range of
appropriate methods to the texts
in a systematic way, using
appropriate terminology and
coherent written expression.
• They establish patterns of
language use and can analyse
well-chosen evidence in some
depth.
9–10 • Candidates make strong and
helpful points about relevant
contextual factors, showing
how context might affect
language use, both in terms of
production and reception.
• They show that they can weigh
up how contextual factors
might account for variations in
language use.
9–10 • Candidates methodically
apply sound knowledge of
appropriate linguistic
concepts across both texts.
• Candidates compare
linguistic features in the two
texts, making helpful
connections between them
which show some of the
ways that language varies.
9–10H470/01 Mark Scheme November 2020
20
Level AO1 Mark AO3 Mark AO4 Mark
4 • Candidates apply some
appropriate methods in a sound
way, using mostly appropriate
terminology and coherent if
uneconomical writing.
• Analysis is characterised by
either a fairly limited number of
well-developed points, with
relevant evidence, or a larger
number of valid supported points
that lack depth.
7–8 • Candidates make some valid
points about context, showing
how contextual factors can
affect language production and
reception.
• They come to some sound
conclusions about how
contextual factors could cause
variations in language.
7–8 • Candidates apply accurate
knowledge of linguistic
concepts to language
features in a way that is
mostly appropriate, across
both texts.
• They make some
comparisons of linguistic
features in the two texts,
making some connections
between them which show
ways in which language use
varies.
7–8
3 • Candidates attempt to apply
linguistic methods with some
success, and terminology is at
times appropriate; written
expression contains some errors.
• Analysis is uneven and is
characterised by either scattered
points that are supported with
evidence or points which may
have validity but are
unsupported.
5–6 • Candidates make a few
successful attempts at
showing how basic contextual
factors affect the way
language is produced and
received.
• Conclusions drawn tend to be
assertive and simplistic rather
than weighed in the balance
and are sometimes
unconvincing; there may be an
elementary sense of how
context affects language
variation.
5–6 • Candidates have a loose
grasp of linguistic concepts
and attempt to apply them to
both texts, although
sometimes unconvincingly.
• They will make more general
connections and will attempt
to compare particular
features but with only partial
success.
5–6H470/01 Mark Scheme November 2020
21
Level AO1 Mark AO3 Mark AO4 Mark
2 • Candidates make a vague
attempt to apply linguistic
methods to the texts and some
terms are used, with occasional
appropriateness; writing is likely
to contain errors which
sometimes obscures meaning.
• One or two simple points are
made, with little or tenuous
evidence; assertive rather than
analytical.
3–4 • Candidates can comment on
context, although this is
unlikely to show proper grasp
of production and reception
and so is of very limited use.
• Evaluation of points is not
happening in this level
because there is no real
exploration of language, but
there may be one or two
generalisations made about
the effects of context on the
language.
3–4 • Where linguistic concepts are
in evidence for each text,
understanding is shallow and
knowledge of them is likely to
be muddled.
• Some loose connections
between the texts are
established in one or two
places in the answer. These
connections are likely to be
simple matching and
contrasting of features with
very little demonstration of
how language varies.
3–4
1 • Candidates struggle to apply the
linguistic methods; terminology, if
present, is inappropriate and
accuracy of written expression is
very limited.
• There may be the odd point
made but there is no analysis
with evidence.
1–2 • One or at the most two
references are made to the
context with no link to
language production or
reception.
• Little or no attempt to draw
conclusions about the effect of
context on different uses of
language.
1–2 • Any knowledge of linguistic
concepts is likely to be
mostly inaccurate with
perhaps a very vague sense
of understanding both texts
being present.
• The notion of comparison is
essentially lost in this level.
There may be one or two
connections here and there
but these do not help with
notions of the varieties of
language use.
1–2
0 • No response or no response
worthy of any credit.
0 • No response or no response
worthy of any credit.
0 • No response or no response
worthy of any credit.
0H470/01 Mark Scheme November 2020
22
APPENDIX 1
Assessment Objective weightings are given as percentages.
Assessment Objectives Grid
Question AO1% AO2% AO3% AO4% AO5% Total%
1 5 0 5 0 0 10
2 0 6 0 0 6 12
3 6 0 6 6 0 18
Totals 11% 6% 11% 6% 6% 40%OCR (Oxford Cambridge and RSA Examinations)
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