Engineering > EXAM > CPRP Exam Study Guide (Communication 16% of exam)updated 2022/2023 (All)

CPRP Exam Study Guide (Communication 16% of exam)updated 2022/2023

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CPRP Exam Study Guide (Communication 16% of exam)Community benefits To the betterment of the community at large; in order from parks to natural areas to facilities to programs Individual benefits experienced by those who directly participate in an activity; in order from programs to facilities to parks to natural areas Positioning The process of establishing and maintaining a positive image of the agency in the minds of the community and elected officials. (re-positioning- changing the look of one's position) Friends Group An organized group of individuals whose purpose is to support parks and recreation agencies through fundraising, providing volunteers, working on projects, and supporting the agency in achieving its mission and goals. *Established as 501(c)3 tax-exempt nonprofit organization Public meetings 1. Held to inform the public of specific items or changes 2. Can be used to consult the public on issues or to garner recreation items such as policy changes 3. Can be used to involve public by getting their input on topics such as building a new community center or determining needs of community *often facilitated by CEO Focus group A small, but representative group of patrons are assembled and asked various questions about a topic *facilitator not affiliated with agency *not exceeding 10 people Citizen Advisory Groups Formed to provide valuable feedback and direction, not only to gather information, but also to win their support. Surveys Used as a means to gather input regarding policies and procedures, through email, mail, telephone, or web. Referendum A ballot that places the decision of a given issue directly in the hands of the voter. Vision statement An ideal image of what the organization will look like in the future. Mission statement Answers a)who the customers are, b)what services are provided by the agency, and c) how services will be provided. *fundemental purpose statement depicting what agency does. Collaborations Short term, last until the problem is solved. Two or more stakeholders working together to solve a set of problems that neither can solve alone. Alliance High level of commitment between organizations, sharing authority and decision making. Partnership Formed when 2 or more partners come together to create an entirely new entity. Market the set of all actual and potential buyers of a product or service who have similar characteristics and are willing and able to spend or exchange to obtain a product. Marketing mix Encompasses the 4 Ps Product- various services and facilities offered Price-whether or not population is willing to pay for product

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