COMMUNICATION RESEARCH METHODOLOGY
Contents
Pages
1. MAIN ISSUE......................................................................................................................................... 3
2. RESEARCH
...
COMMUNICATION RESEARCH METHODOLOGY
Contents
Pages
1. MAIN ISSUE......................................................................................................................................... 3
2. RESEARCH CRITERIA............................................................................................................................ 4
2.1 Relevance to Communication......................................................................................................4
2.2 Researchable Issue....................................................................................................................... 4
2.3 Feasibility of Research................................................................................................................. 4
2.4 Ethical Acceptability..................................................................................................................... 4
3. EXTENT................................................................................................................................................ 4
4. POPULATION....................................................................................................................................... 5
4.1 Target Population......................................................................................................................... 5
4.2 Accessible Population.................................................................................................................. 5
4.3 Population Characteristics........................................................................................................... 5
4.4 Units of Analysis........................................................................................................................... 5
5. FOUR ASSUMPTIONS AND FOUR SUB-ISSUES....................................................................................6
5.1 Assumptions................................................................................................................................ 6
5.2 Sub-Issues.................................................................................................................................... 6
6. GOALS AND OBJECTIVES..................................................................................................................... 6
6.1 Goals............................................................................................................................................ 6
6.2 Objectives.................................................................................................................................... 6
7. FOUR RESEARCH QUESTIONS.............................................................................................................. 6
8. THEORETICAL APPROACH................................................................................................................... 7
8.1 Content Analysis.......................................................................................................................... 7
8.2 Creative Concepts........................................................................................................................ 7
8.2.1 Benefits....................................................................................................................................... 7
8.2.2 Curiosity...................................................................................................................................... 7
8.2.3 Amplification of a product.......................................................................................................... 7
8.2.4 Action.......................................................................................................................................... 8
8.2.5 Brand.......................................................................................................................................... 8
8.2.6 Emotional Approach................................................................................................................... 8
8.2.7 Proof........................................................................................................................................... 8
8.2.8 Slogan......................................................................................................................................... 8
9. RESEARCH DESIGN.............................................................................................................................. 9
9.1 Inductive and Deductive Reasoning.............................................................................................9
9.1.1 Inductive Reasoning............................................................................................................. 9
9.1.2 Deductive Reasoning............................................................................................................ 9
9.2 Objectives of the Research..........................................................................................................9
9.2.1 Explain................................................................................................................................. 9
9.2.2 Explore................................................................................................................................. 9
9.2.3 Describe............................................................................................................................. 10
9.3 Nature of Design........................................................................................................................ 10
9.3.1 Qualitative......................................................................................................................... 10
9.3.2 Quantitative....................................................................................................................... 10
9.4 Collection and Analysis of Data.................................................................................................. 10
9.5 Flexibility.................................................................................................................................... 10
REFERENCES.............................................................................................................................................. 11
[Show More]
.png)
