Business Administration > SOLUTIONS MANUAL > Solutions Manual for Marketing: An Introduction, 15th Edition, By Gary Armstrong, Philip Kotler (All)

Solutions Manual for Marketing: An Introduction, 15th Edition, By Gary Armstrong, Philip Kotler

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PART 1: DEFINING MARKETING AND THE MARKETING PROCESS Marketing: Creating Customer Value and Engagement Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationshi p... s PART 2: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE Analyzing the Marketing Environment Managing Marketing Information to Gain Customer Insights Understanding Consumer and Business Buyer Behavior PART 3: DESIGNING A CUSTOMER VALUE-DRIVEN MARKETING STRATEGY AND MIX Customer Value-Driven Marketing Strategy: Creating Value for Target Customers Product, Services, and Brands: Building Customer Value Developing New Products and Managing the Product Life Cycle Pricing: Understanding and Capturing Customer Value Marketing Channels: Delivering Customer Value Retailing and Wholesaling Engaging Customers and Communicating Customer Value: Advertising and Public Relations Personal Selling and Sales Promotion Digital Marketing PART 4: EXTENDING MARKETING The Global Marketplace Sustainable Marketing: Social Responsibility and Ethics APPENDICES Company Cases Marketing Plan Marketing by the Numbers Careers in Marketing [Show More]

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