Education > Class Notes > ADV 225 — Fall 2016: Bakers’ Dozen Studio Graffiti/Street Art Wins At the District 12 Grand Open (All)

ADV 225 — Fall 2016: Bakers’ Dozen Studio Graffiti/Street Art Wins At the District 12 Grand Opening New York (Feb 17, 2017)

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INSTRUCTIONS: Trinket Public Relations has been retained as public relations counsel to a brand-new art gallery, District 12. Billionaire Katniss Everdeen is the gallery’s founder. It will open Feb... . 14, 2017, with an opening gala event. Its first exhibit will be provided by maximalist (graffiti/street-style) artist Peeta Mellark. Your job is to develop public relations materials to promote the grand opening and the premiere exhibitor. (Additional details can be found in the FS16 Scenario Brief.) Peeta Mellark from Bakers’ Dozen Studio was selected as the premiere exhibitor at District 12’s opening night gala. Mellark’s art style is graffiti/street art. He was selected through a rigorous juried process from more than 50 artists who applied. We will now assume that Feb. 14, 2017 has come and gone. The gala was a success. The celebrities and special guests you invited all came. Overall attendance exceeded expectations. And one of Mellark’s works, “Throwing Bags of Flour,” sold for a record $7.3 million –– the most ever at a gallery opening. Coriolanus Snow, president of Capital Empire (an entertainment business), purchased it. Your task for Writing Project 7 is to develop a news release to announce this news to the media. Your news release must reflect the format and style elements described in your textbook and discussed in class. In addition to basic formatting requirements, your release must also include at least three quotes: one from Snow, one from Mellark and one from Everdeen (one quote each). Your news release must reflect the format and style elements described in your textbook and discussed in class. o Remember the inverted pyramid. o Remember that you can invent quotes for your speakers. In this case, you have no choice. o Remember who your target audience is. o Remember the news voice and attribution. Effie Trinket serves as the contact person. See the scenario brief for her contact information. The release date for this release must be Feb. 16, 2017. [Show More]

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