Film Studies > QUESTIONS & ANSWERS > FTV 270 Test 2 Questions & Answers | 90 Questions with 100% Correct Answers | Updated & Verified (All)
One result of new television viewing technologies is that advertisers pay more because each show has more viewers. - ✔✔FALSE Binge viewing has resulted in the production of fewer shows with cont... inuing storylines since viewers prefer to binge watch push tv. - ✔✔FALSE A film or television show's brand image is created by the production company and is the same for all viewers. - ✔✔FALSE "Snack TV" refers to programs that encourage viewers to watch television while sitting on the couch eating a snack. - ✔✔FALSE The ability to access live television through digital technology means that audiences for broadcast stations may not be "local." - ✔✔TRUE Strong branding for a film or television show can encourage viewers to spend money in ancillary markets. - ✔✔TRUE Pull television refers to the television shows that viewers seek out using different technologies of convenience. - ✔✔TRUE By 2005, over 50% of U.S. households watched television through the Internet. - ✔✔FALSE The DVR is the first technology that allowed viewers to record programs off of television and play them back at another time. - ✔✔FALSE HBO developed its brand of quality despite the low production budgets for its original programs. - ✔✔FALSE [Show More]
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