Communication > EXAM > Midterm Exam JRN 353 | 80 Questions with 100% Correct Answers | Updated & Verified (All)
Midterm Exam JRN 353 | 80 Questions with 100% Correct Answers | Updated & Verified
Document Content and Description Below
What is public relations - ✔✔a strategic communication process that builds mutually beneficial relations between an organization and their publics What are the 6 essentials elements - ✔✔1. D ... eliberate 2. Planned 3. Performance 4. Public Interest 5. Two Way Communication 6. Strategic Management of Competition and Conflict What is deliberate - ✔✔influence, gain understanding, provide information and obtain feedback What is planned - ✔✔organized , activity is systematic, requires research and public analysis & takes places over a period of time. What is performance - ✔✔cannot be unresponsive to community concerns What is public interest - ✔✔provides for the alignment of the organization self-interest with the public's concerns and interests. What is two-way communication - ✔✔equally important to solicit feedback What is strategic management of competition and conflict - ✔✔involves counseling and problem solving at high levels [Show More]
Last updated: 3 years ago
Preview 1 out of 12 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$10.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Oct 29, 2022
Number of pages
12
Written in
All
Additional information
This document has been written for:
Uploaded
Oct 29, 2022
Downloads
0
Views
138
.png)
.png)
