Communication > EXAM > Midterm Exam JRN 353 | 80 Questions with 100% Correct Answers | Updated & Verified (All)
Midterm Exam JRN 353 | 80 Questions with 100% Correct Answers | Updated & Verified
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What is public relations - ✔✔a strategic communication process that builds mutually beneficial relations between an organization and their publics What are the 6 essentials elements - ✔✔1. D... eliberate 2. Planned 3. Performance 4. Public Interest 5. Two Way Communication 6. Strategic Management of Competition and Conflict What is deliberate - ✔✔influence, gain understanding, provide information and obtain feedback What is planned - ✔✔organized , activity is systematic, requires research and public analysis & takes places over a period of time. What is performance - ✔✔cannot be unresponsive to community concerns What is public interest - ✔✔provides for the alignment of the organization self-interest with the public's concerns and interests. What is two-way communication - ✔✔equally important to solicit feedback What is strategic management of competition and conflict - ✔✔involves counseling and problem solving at high levels [Show More]
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