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Marketo Certified Associate Test Prep | 100 Questions with 100% Correct Answers | Updated & Verified

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A method of testing a control sample against other versions in which a single element varies - ✔✔A/B Testing A message that is returned to the sender because ti was not delivered - ✔✔Bounce ... Any marketing program to be tracked in Salesforce.com or Marketo - ✔✔Campaign The type of marketing activity associated with a Program - ✔✔Channel A visual display of a company's performance metrics based on one or more custom reports - ✔✔Dashboard A smart campaign that sends out a single email to a lead or group of leads as defined in a smart list - ✔✔Email Campaign A time-specific marketing initiative such as a Webinar, Seminar series, tradeshow or Road show. - ✔✔Event An individual or company that has the potential of doing business with your organization - ✔✔Lead The use of technology to manage and automate the process of converting prospective customers into actual buyers - ✔✔Marketing Automation A fictional person used to represent a specific target segment for a company - ✔✔Persona [Show More]

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