Business > AQA Questions and Marking Scheme > Saint Leo University ( GBA 398 ) Marketing quiz (All)
Saint Leo University ( GBA 398 ) Marketing quiz
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Dave is developing a social media platform to help Saint Leo students plan events and track attendance. Part of his persona profile includes age, gender and class year. What part of segmentation bes... t describes these factors? Developmental Quantified Millennial Demographic Psychographic Question 2 0 / 10 points Using a combination of sales promotion, personal selling, advertising and public relations describe what part of marketing? Marketing mix Promotional strategy Integrated marketing communications Advertising mix All of the above are accurate Question 3 0 / 10 points Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader’s Joe’s draws from a much larger area due to their image and special products. If Trader Joe’s uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation? Price Branded Geographic Demographic Psychographic [Show More]
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