Management > CASE STUDY > Southern Methodist University ( STRA 6201 ) updated Strategic Management Case Study (All)
Southern Methodist University ( STRA 6201 ) updated Strategic Management Case Study
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The success of Head Skis is contingent upon owning a space in the ski market that was not only popular, but growing. Although the price point was high, Head was steadfast in provided superior produc... t quality and excellent customer service. The metal ski category where Head operated was rapidly growing, as was a shift in consumer demand for higher end ski equipment. Consumers wanted ski products that were fashionable, and seen as a status symbol. Head fit right in to this shift in demand by providing high quality products, and by updating their products to stay on trend. Moreover, many companies had attempted to develop metal skis, yet Head was able to do it successfully through their attention to detail and commitment to function. [Show More]
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