Business Law > SOLUTIONS MANUAL > Options, Futures, and Other Derivatives, 11th edition By John C. Hull (Solutions Manual ) (All)

Options, Futures, and Other Derivatives, 11th edition By John C. Hull (Solutions Manual )

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PART I: THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process PART II: IMC ADVERTISING TOOLS 5. Advertising Campaign Man ... agement 6. Advertising Design 7. Traditional Media Channels PART III: DIGITAL AND ALTERNATIVE MARKETING 8. Digitaland Mobile Marketing 9. Social Media 10. Alternative Marketing PART IV: IMC PROMOTIONAL TOOLS 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotions 13. Public Relations and Sponsorship Programs PART V: IMC ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program PART I: THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process PART II: IMC ADVERTISING TOOLS 5. Advertising Campaign Management 6. Advertising Design 7. Traditional Media Channels PART III: DIGITAL AND ALTERNATIVE MARKETING 8. Digitaland Mobile Marketing 9. Social Media 10. Alternative Marketing PART IV: IMC PROMOTIONAL TOOLS 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotions 13. Public Relations and Sponsorship Programs PART V: IMC ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program [Show More]

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