Business Administration > SOLUTIONS MANUAL > Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong [SOLUTIONS MANUAL] (All)
Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong [SOLUTIONS MANUAL]
Document Content and Description Below
Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong [SOLUTIONS MANUAL] PART 1: DEFINING MARKETING AND THE MARKETING PROCESS Marketing: Creating Customer Value and Engagement Comp... any and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE Analyzing the Marketing Environment Managing Marketing Information to Gain Customer Insights Consumer Markets and Buyer Behavior Business Markets and Business Buyer Behavior PART 3: DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX Customer Value-Driven Marketing Strategy: Creating Value for Target Customers Products, Services, and Brands: Building Customer Value Developing New Products and Managing the Product Life Cycle Pricing: Understanding and Capturing Customer Value Pricing Strategies: Additional Considerations Marketing Channels: Delivering Customer Value Retailing and Wholesaling Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy Advertising and Public Relations Personal Selling and Sales Promotion Direct, Online, Social Media, and Mobile Marketing PART 4: EXTENDING MARKETING Creating Competitive Advantage The Global Marketplace Sustainable Marketing: Social Responsibility and Ethics APPENDICES Marketing Plan Marketing by the Numbers Careers in Marketing [Show More]
Last updated: 3 months ago
Preview 1 out of 119 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$25.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Nov 07, 2022
Number of pages
119
Written in
Additional information
This document has been written for:
Uploaded
Nov 07, 2022
Downloads
0
Views
160
