Rhetoric of Aristotle Correct Answer: Ethos, Pathos, Logos
Ethos Correct Answer: Power that comes form the credibility of the speaker
-good sense: intellectual knowledge about material they are presenting
-good m
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Rhetoric of Aristotle Correct Answer: Ethos, Pathos, Logos
Ethos Correct Answer: Power that comes form the credibility of the speaker
-good sense: intellectual knowledge about material they are presenting
-good moral character: honest and trustworthy
-goodwill: social: speaker represents and cares about the listeners
Logos Correct Answer: *logical or rational appeal of the message itself, including its content, structure, and style
*the power of the message itself, contributes to the effectiveness of persuasion
Pathos Correct Answer: *emotional appeal by playing to the audiences interest and values
*anything that connects the message to the listeners in a way that influences those listener's attitudes and disposition towards the message itself
Cicero and the Practice of Rhetoric Correct Answer: Invention, Arrangement, Style, Memory, Delivery
Invention Correct Answer: selecting and performing investigative research upon a given topic
Arrangement Correct Answer: devising an effective structure or arrangement for the speech
Style Correct Answer: *considering language you will use to convey your message including word choice, sentence structure, and possible presentation aids
*virtues: clarity, correctness, vividness, appropriateness
Memory Correct Answer: learning your material well enough to be able to move on to be able to deliver the speech without extensive use of notes
Delivery Correct Answer: the manner with which a speaker physically and vocally presents the speech
Transactional Model of Communication Correct Answer: *expands upon the linear model of communication by recognizing and incorporating the notion that we serve as a sender and receiver of messages simultaneously
*includes: sender, receiver, message, feedback, channel, environment, noise, encoding/decoding
Sender Correct Answer: the person who desires to deliver a message to another person or group of people
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