social marketing Correct Answer: process that uses marketing principles and techniques to influence citizen behavior change that will benefit society as well as the individual
social marketing... Correct Answer: -in
...
social marketing Correct Answer: process that uses marketing principles and techniques to influence citizen behavior change that will benefit society as well as the individual
social marketing... Correct Answer: -influences behavior change
-utilizes a systemic planning process and techniques
-focuses on priority audience segments
-delivers a positive benefit for individuals and society
6 types behavior change Correct Answer: -accept new behavior
-reject undesirable behavior
-modify a behavior
-abandon a behavior
-continue a behavior
-switch a behavior
bottom up Correct Answer: customers point of view, talk to priority audience what message will get you to abandon behavior, take their perspectives into account designing campaign
top down Correct Answer: talk to experts/researchers what they think/will work
-research outdated before it hits print
midstream Correct Answer: reach important others- parents, teachers
upstream Correct Answer: reach policy makers, people who have more influence
societal beneficiary Correct Answer: value exchange
-competition- stands in way of us doing what we want do
-sustainability- hard time getting program funded that will continue go on long time
value exchange Correct Answer: show rewards outweigh costs, gravitate towards behaviors that are personally rewarding, avoid nonrewarding/painful experiences
social marketing applications Correct Answer: -improving health
-preventing injury
-protecting the environment
-enhancing financial well being
-community involvement
who does social marketing? Correct Answer: -public sector agencies
-non profit organizations
-for profit organizations
-marketing professionals
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