Communication > EXAM > CMN 465 Exam 1 questions with complete solutions (All)

CMN 465 Exam 1 questions with complete solutions

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social marketing Correct Answer: process that uses marketing principles and techniques to influence citizen behavior change that will benefit society as well as the individual social marketing... ... Correct Answer: -influences behavior change -utilizes a systemic planning process and techniques -focuses on priority audience segments -delivers a positive benefit for individuals and society 6 types behavior change Correct Answer: -accept new behavior -reject undesirable behavior -modify a behavior -abandon a behavior -continue a behavior -switch a behavior bottom up Correct Answer: customers point of view, talk to priority audience what message will get you to abandon behavior, take their perspectives into account designing campaign top down Correct Answer: talk to experts/researchers what they think/will work -research outdated before it hits print midstream Correct Answer: reach important others- parents, teachers upstream Correct Answer: reach policy makers, people who have more influence societal beneficiary Correct Answer: value exchange -competition- stands in way of us doing what we want do -sustainability- hard time getting program funded that will continue go on long time value exchange Correct Answer: show rewards outweigh costs, gravitate towards behaviors that are personally rewarding, avoid nonrewarding/painful experiences social marketing applications Correct Answer: -improving health -preventing injury -protecting the environment -enhancing financial well being -community involvement who does social marketing? Correct Answer: -public sector agencies -non profit organizations -for profit organizations -marketing professionals [Show More]

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