Communication > EXAM > CMN 321 - Exam 3 (Final Exam) (All)
CMN 321 - Exam 3 (Final Exam)
Document Content and Description Below
Types of Audience: Exposed Correct Answer: biggest; anyone who happens to hear or is exposed to the message Types of Audience: Target Correct Answer: who the speaker is aiming at (intentional: wh ... o they really are trying to reach) [within the exposed audience] Types of Audience: Agents of Change Correct Answer: who can actually do what the speaker wants them to do [within the exposed audience] Types of Audience: Created Correct Answer: speakers calls audience to take a role [within the exposed audience] Audience-Related Challenge: Inattention Correct Answer: people feel too bombarded and ignore the message Audience-Related Challenge: Demographic Distance Correct Answer: ability to relate to the audience Audience-Related Challenge: Misperception Correct Answer: speaker and audience are at odds with one another, ideas are disliked enough for people to misperceive Audience-Related Challenge: Opposed Ideologies - Belief, Attitude, and Value Systems Correct Answer: Belief: facts (take evidence to change) Attitude: easy to change Values: not easy to change Audience-Related Challenge: Inertia Correct Answer: If you're asking someone to do something you have to get them moving and doing that thing Dimensions of Language: Naming Correct Answer: give a name/label to something Dimensions of Language: Abstrac [Show More]
Last updated: 3 years ago
Preview 1 out of 5 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$5.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Nov 08, 2022
Number of pages
5
Written in
All
Additional information
This document has been written for:
Uploaded
Nov 08, 2022
Downloads
0
Views
96
