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[PDF] [eBook] for Product Analytics Applied Data Science Techniques for Actionable Consumer Insights 1st Edition By Joanne Rodrigues

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Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaini ... ng insight, altering behavior, and earning business value. You'll learn how to: Develop complex, testable theories for understanding individual and social behavior in web products Think like a social scientist and contextualize individual behavior in today's social environments Build more effective metrics and KPIs for any web product or system Conduct more informative and actionable A/B tests Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation Alter user behavior in a complex web product Understand how relevant human behaviors develop, and the prerequisites for changing them Choose the right statistical techniques for common tasks such as multistate and uplift modeling Use advanced statistical techniques to model multidimensional systems Do all of this in R (with sample code available in a separate code manual) Book Website: actiondatascience.com. [Show More]

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