Business Management > TEST BANK > Entrepreneurship Starting and Operating A Small Business, 5th edition By Steve Mariotti, Caroline Gl (All)
Entrepreneurship Starting and Operating A Small Business, 5th edition By Steve Mariotti, Caroline Glackin (Test Bank )
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UNIT 1: ENTREPRENEURIAL PATHWAYS 1. Entrepreneurs and Entrepreneurship 2. Pathways to Success: Processes and Instruments 3. Creating Business from Opportunity UNIT 2: INTEGRATED MARKETING 4. Ex... ploring Your Market 5. Developing the Marketing Mix and Plan 6. Smart Selling and Effective Customer Service UNIT 3: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT 7. Understanding and Managing Start-Up, Fixed, and Variable Costs 8. Using Financial Statement to Guide a Business 9. Cash Flow and Taxes 10. Financing Strategy and Tactics UNIT 4: OPERATING A SMALL BUSINESS EFFECTIVELY 11. Addressing Legal Issues and Managing Risk 12. Operating for Success 13. Management, Leadership, and Ethical Practices UNIT 5: CASHING IN THE BRAND 14. Franchising, Licensing, and Harvesting: Cashing in Your Brand APPENDICES 1. BizBuilder Business Plan 2. Resources for Entrepreneurs 3. Useful Formulas and Equations UNIT 1: ENTREPRENEURIAL PATHWAYS 1. Entrepreneurs and Entrepreneurship 2. Pathways to Success: Processes and Instruments 3. Creating Business from Opportunity UNIT 2: INTEGRATED MARKETING 4. Exploring Your Market 5. Developing the Marketing Mix and Plan 6. Smart Selling and Effective Customer Service UNIT 3: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT 7. Understanding and Managing Start-Up, Fixed, and Variable Costs 8. Using Financial Statement to Guide a Business 9. Cash Flow and Taxes 10. Financing Strategy and Tactics UNIT 4: OPERATING A SMALL BUSINESS EFFECTIVELY 11. Addressing Legal Issues and Managing Risk 12. Operating for Success 13. Management, Leadership, and Ethical Practices UNIT 5: CASHING IN THE BRAND 14. Franchising, Licensing, and Harvesting: Cashing in Your Brand APPENDICES 1. BizBuilder Business Plan 2. Resources for Entrepreneurs 3. Useful Formulas and Equations [Show More]
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