Marketing > TEST BANK > TEST BANK for Contemporary Marketing 17th Edition by boone and kurtz. All Chapters 1-19 (All)
TEST BANK for Contemporary Marketing 17th Edition by boone and kurtz. All Chapters 1-19
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TEST BANK for Contemporary Marketing 17th Edition byLouis E. Boone; David L. Kurtz . All Chapters 1-19 Chapter 01: Marketing: The Art and Science of Satisfying Customers; Chapter 02: Strategic Planni... ng in Contemporary Marketing; Chapter 03: The Marketing Environment, Ethics, and Social Responsibility; Chapter 04: Social Media: Living in the Connected World; Chapter 05: E-Business: Managing the Customer Experience; Chapter 06: Consumer Behavior; Chapter 07: Business-to-Business (B2B) Marketing; Chapter 09: Market Segmentation, Targeting, and Positioning; Chapter 10: Marketing Research in the Era of Big Data; Chapter 11: Relationship Marketing and Customer Relationship Management (CRM); Chapter 12: Product and Service Strategies; Chapter 13: Developing and Managing Brand and Product Categories; Chapter 14: Marketing Channels and Supply Chain Management; Chapter 15: Retailers, Wholesalers, and Direct Marketers; Chapter 16: Integrated Marketing Communications, Advertising, and Public Relations; Chapter 17: Personal Selling and Sales Promotion; Chapter 18: Pricing Concepts; Chapter 19: Pricing Strategies; [Show More]
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