Marketing > TEST BANK > TEST BANK for Contemporary Marketing 17th Edition by boone and kurtz. All Chapters 1-19 (All)
TEST BANK for Contemporary Marketing 17th Edition by boone and kurtz. All Chapters 1-19
Document Content and Description Below
TEST BANK for Contemporary Marketing 17th Edition byLouis E. Boone; David L. Kurtz . All Chapters 1-19 Chapter 01: Marketing: The Art and Science of Satisfying Customers; Chapter 02: Strategic Planni... ng in Contemporary Marketing; Chapter 03: The Marketing Environment, Ethics, and Social Responsibility; Chapter 04: Social Media: Living in the Connected World; Chapter 05: E-Business: Managing the Customer Experience; Chapter 06: Consumer Behavior; Chapter 07: Business-to-Business (B2B) Marketing; Chapter 09: Market Segmentation, Targeting, and Positioning; Chapter 10: Marketing Research in the Era of Big Data; Chapter 11: Relationship Marketing and Customer Relationship Management (CRM); Chapter 12: Product and Service Strategies; Chapter 13: Developing and Managing Brand and Product Categories; Chapter 14: Marketing Channels and Supply Chain Management; Chapter 15: Retailers, Wholesalers, and Direct Marketers; Chapter 16: Integrated Marketing Communications, Advertising, and Public Relations; Chapter 17: Personal Selling and Sales Promotion; Chapter 18: Pricing Concepts; Chapter 19: Pricing Strategies; [Show More]
Last updated: 4 months ago
Preview 10 out of 986 pages
Loading document previews ...
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$22.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Jan 22, 2021
Number of pages
986
Written in
Additional information
This document has been written for:
Uploaded
Jan 22, 2021
Downloads
0
Views
197
.png)
