NIU MKT602 Week 2 Midterm Exam Latest (New) Updated
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Question 1 Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news, previews, and opportunities to win prizes. The Foo Fighters ... are using ________ to reach Generation Y. Question 2 Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation. Question 3 ________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a commission based on sales. Question 4 Cell phone manufacturer LZT has to choose between two options for sourcing parts: Japan-based Keiko Inc. and US-based Global Tech. How can Keiko reduce the total customer cost for LZT? Question 5 The 80-20 rule reflects the idea that ________. [Show More]
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