Marketing > eBook-PDF > Foundations of Marketing, 7th Edition, By John Fahy, David Jobber (eBook) (All)
Foundations of Marketing, 7th Edition, By John Fahy, David Jobber (eBook)
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Part 1: The Market-Led Organisation Chapter 1: The Nature of Marketing Chapter 2: The Global Marketing Environment Chapter 3: Customer Behaviour Chapter 4: Market Research & Customer Insig... hts Chapter 5: Market Segmentation, Targeting & Positioning Part 2: Creating Customer Value Chapter 6: Value Through Products & Brands Chapter 7: Value Through Service & Relationships Chapter 8: Value Through Pricing Part 3: Delivering and Managing Customer Value Chapter 9: Distribution: Delivering Customer Value Chapter 10: Integrated Marketing Communications I: Offline Communications Techniques Chapter 11: Integrated Marketing Communications II: Online Communications Techniques Chapter 12: Marketing Planning & Strategy Glossary Author Index Companies and Brand Index Subject Index [Show More]
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