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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug
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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug Current solution (before Metabical) Weight loss drugs (but highly unregulated) Diet programs (need very high ... motivation) Exercise/ work out plans (need very high motivation) Weight management support program Metabical -A few facts First prescription drug approved by FDA Introduced by CSP (Annual sales: $25 million) Primary target Segment: Overweight Individuals (BMI: 25 to 30) Low dose formulation(Intake: 1 tablet per day) Lesser side affects $3 to $5 –Retail price per tablet Average course of treatment: 12 Weeks Comprehensive support program Problem Statements [Show More]
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Dec 09, 2022
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 by Kasturi Rangan Sunru Yong.png)
