AGEC 315 - Exam 1 2022/2023 with 100% correct answers

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Business to Business One person selling to another and the product you are selling should be used to profit the other. Marketing The process of creating, distributing, promoting, and pricing ... goods to facilitate a satisfying exchange relationship with targeted customers. 4Ps Price, Product, Promotion, and Place Business Environment Factors that affect the way a company functions Profit Revenue - Cost Mark up Selling price - wholesale price Margin Markup/Retail Price Value Bundle Allows you to add unique value to every customer What tells us if a product is B2B or B2C? The use of the product According to the article, "Drug Reps soften their sales," what is the new approach salesmen are adapting to? Selling to needs of consumers; becoming personal relationships, as a supportive resource. What is an incentive? Motivates you to do something based off of need. What is a bribe? Motivates you to do something based off of gifts and presents. Making them do something they probably shouldn't be doing. Who are the best people to talk to about your product? People who just bought it and people who have just canceled it. Based on the video, careers in selling, what are some of the qualities a sales persons life has? Freedom, flexibility, variety, helping customers What is the main characteristic sales people have? Flexibility What is a sales call? Face to face interactions between salespeople and their consumers with the purpose that is geared toward the existing or future purchase of a product. [Show More]

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