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University of Phoenix BUSINESS 475 Exam Questions and Answers Best Rated A+ (Answers 100%Correct/Verified) Latest Update 2022/2023

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 All of the following are accurate descriptions of modern marketing today, exceptwhich one? A)Marketing is creation of value for customers. B)Marketing is customer satisfaction at a profit. C)S... elling and advertising are synonymous with marketing. D)Marketing involves building and managing profitable customer relationships. E)None of the above statements is true.  is defined as a social and managerial process by which individuals andorganizations obtain what they need and want through value creation. A)Selling B)Advertising C)Barter D)Marketing E)None of the above is correct.  refers to sellers being preoccupied with their own products and losing sight ofunderlying consumer needs. A)Selling myopia B)Marketing C)Selling topsgrades University of Phoenix BUSINESS 475 Exam Questions and Answers Best Rated A+ (Answers 100%Correct/Verified) Latest Update 2022/2023 University of Phoenix BUSINESS 475 Exam Questions and Answers Best Rated A+ (Answers 100%Correct/Verified) Latest Update 2022/2023 D)Marketing myopia E)Share of customer  When backed by buying power, wants become . A)Social needsB) Demands C) Physical needs D) Self-esteem needs E) Exchanges  are key building blocks for developing and managing customer relationships. A)Consumer expectations and customer satisfaction B)Customer choices and product offers C)Product performance and customer value D) Customer value and customer satisfaction E) Strategic plans topsgrades University of Phoenix BUSINESS 475 Exam Questions and Answers Best Rated A+ (Answers 100%Correct/Verified) Latest Update 2022/2023 University of Phoenix BUSINESS 475 Exam Questions and Answers Best Rated A+ (Answers 100%Correct/Verified) Latest Update 2022/2023  All of the following phrases reflect the marketing concept, except which one? A)We don’t have a Marketing Department, we have a Customer Department. B)We make it happen for you. C)We stay close to customers. D)Putting profits ahead of customer needs is critical to the health of the firm. E)Customers are important.  An example of a(n) is when a customer pays Circuit City $250 and receives atelevision set in return. A)Exchange B) Transaction C) Market D) Segment E) Scam  is the set of actual and potential buyers of a product.A) A market B) An audience C) A group [Show More]

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