Marketo Certified Associate Test Prep

Marketo Certified Associate Test Prep A method of testing a control sample against other versions in which a single element varies - ✔✔A/B Testing A message that is returned to the sender because ti was not delivered ...

Marketo Certified Associate Test Prep A method of testing a control sample against other versions in which a single element varies - ✔✔A/B Testing A message that is returned to the sender because ti was not delivered - ✔✔Bounce Any marketing program to be tracked in Salesforce.com or Marketo - ✔✔Campaign The type of marketing activity associated with a Program - ✔✔Channel A visual display of a company's performance metrics based on one or more custom reports - ✔✔Dashboard A smart campaign that sends out a single email to a lead or group of leads as defined in a smart list - ✔✔Email Campaign A time-specific marketing initiative such as a Webinar, Seminar series, tradeshow or Road show. - ✔✔Event An individual or company that has the potential of doing business with your organization - ✔✔Lead The use of technology to manage and automate the process of converting prospective customers into actual buyers - ✔✔Marketing Automation A fictional person used to represent a specific target segment for a company - ✔✔Persona A collection of assets (smart) campaigns and reports for a specific purpose or specific goal measured by existing lead success or the acquisition of new leads - ✔✔Program A portion of an audience that is targeted to receive a specific marketing campaign - ✔✔Segment The purple circle top left - when you click it turns into a site menu - ✔✔Superball A way to group data for reporting purposes - ✔✔Tags An action based on a change or update in status, demographic information, or user behavior that caused a lead to proceed along a specific workflow branch or new path - ✔✔Trigger Your Marketo universe; contains all email campaigns, templates, and lists - ✔✔Workspace The process of collecting, qualifying, and interacting with people throughout the buying process - ✔✔Lead nurturing What are included in Marketo's automation solution? - ✔✔Automation engine, analytics engine, and engagement hub Desired results for the business that you want to achieve; can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks to measure marketing success - ✔✔Goals A process or model that allows a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage - ✔✔Strategy What are the 4 core elements of a marketing strategy? - ✔✔Who, What, Where, How Used by marketers to understand how well their initiatives are performing in a specific channel, such as email, mobile, social, or the web - ✔✔Tactical KPIs Typically focused on results, rather than buyer behaviors, and help determine overall marketing performance - ✔✔Strategic KPIs Typically indicators of alignment between your cross-functional teams, and can help pinpoint areas for improvement in sales and marketing funnel - ✔✔Operational KPIs What are the three main types of KPIs? - ✔✔Tactical, strategic, and operational The elements that your audience will interact with such as emails, forms, and landing pages - ✔✔Assets What are the four program types in Marketo? - ✔✔Email program, Engagement program, Event program, and Default program What program do you use to send a one-time email to a group of people at a specific date and time? - ✔✔Email program What program do you use if you need help coordinating, and tracking your live and online events and webinars? - ✔✔Event program What program do you use when you want to automate the lead nurturing communications and nurture leads on a periodic schedule? - ✔✔Engagement program What program do you use if your initiative meets the criteria for an email, engagement, or event program? - ✔✔Default program What are the two types of tags in Marketo? - ✔✔Channel and custom Tags define the type of program and the standard for success for that type of program - ✔✔Channel Tags are set up by your Marketo admin and can be anything that you want to track, like regions or products - ✔✔Custom Smart Campaigns in Marketo use the ____ you define to complete automated tasks - ✔✔Who, What, and When A ___ campaign searches for leads using filters based on specific attributes or past actions. - ✔✔Batch A ___ campaign listens for lead behavior and runs when actions occur. - ✔✔Trigger Contains customer identities and data; also includes the automation and analytics engine powering customer insights and enabling the platform's applications - ✔✔Engagement Hub Gives you the ability to create, manage, and execute personalized engagement at scale across every touchpoint: email, web, mobile, and more. - ✔✔Marketo Apps Leverage Marketo's open and extensible architecture and are available through LaunchPoint partners. - ✔✔Partner Applications What are the four phases of a typical Marketo adoption model? - ✔✔1) Point-In-Time, SingleChannel Programs 2) Continuous Campaigns 3) Personalized Multi-Channel Conversations 4) Lifelong Relationships When you practice Content Marketing, you create content that provides ___ and builds ____. - ✔✔Value and trust What actions are keys to keeping your content current and valuable to prospects and customers? - ✔✔Redesign, Rewrite, and retire Success in the engagement economy is driven primarily through ___ marketing strategies. - ✔✔Inbound Technique used to create valuable content like blog posts, photos, podcast, videos or social media posts and share it with your customers across various traditional or social channels - ✔✔Content marketing Campaigns are the automation that tell Marketo who the audience is, when to send them the assets, and what other actions to do when the audience interacts with them. - ✔✔Smart Campaigns A variable that pulls in an actual data valu