Marketo Certified Associate Exam Practice Questions

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Marketo Certified Associate Exam Practice Questions Which of these offline events could benefit from an event program? -Trade Show -Conferences -Seminars -All are applicable - ✔✔All are appl ... icable Which of the following are reasons your company would want to host an event? -To build brand awareness -To generate new names -To engage with prospects and existing customers -All are applicable - ✔✔All are applicable Which of these is a required step when building your own event program? -Create a folder -Add period costs -Import images -Embed a form - ✔✔Add period costs When importing the list of trade show attendees to your Marketo event program, which of the following should you set your program member status to? -Visited booth -Engaged -Attended -Registered - ✔✔Visited booth Marketo can automatically calculate the ROI for members, new leads, and program successes if you include which of the following item in your event program build? -Smart Lists -Period Costs -Tokens -Email Performance Reports - ✔✔Period Costs Which of the following do you use when connecting Marketo to your webinar provider? -Webinar Connector -Webinar Portal -LaunchPoint Partner -Partner Portal - ✔✔LaunchPoint Partner What are some of the processes that take place in a typical webinar program structure? Select all that apply -A confirmation email is sent to people after they register for your webinar. -An email invitation is sent to your existing customers. -A reminder email is sent to anyone who received the original invitation, but has not yet registered. -A follow-up email is sent to those people who did or didn't attend. - ✔✔-A confirmation email is sent to people after they register for your webinar. -An email invitation is sent to your existing customers. -A reminder email is sent to anyone who received the original invitation, but has not yet registered. -A follow-up email is sent to those people who did or didn't attend. You can use smart campaigns for which of the following? Select all that apply -Automate the marketing activities for your webinar -Follow up with those who attended the webinar -Manage the program status of your audience -Remove people who did not attend the webinar - ✔✔-Automate the marketing activities for your webinar -Follow up with those who attended the webinar -Manage the program status of your audience What are some ways the webinar event program is different than the live event program? Select all that apply -The webinar program has an additional landing page for the on-demand recording. -The webinar program has an additional smart campaign that tracks users who watch the webinar after the event. -The webinar program can be cloned. -The webinar program has a dedicated webinar channel in Marketo. - ✔✔-The webinar program has an additional landing page for the on-demand recording. -The webinar program has an additional smart campaign that tracks users who watch the webinar after the event. -The webinar program has a dedicated webinar channel in Marketo. What are some main reasons to use webinars in your marketing strategy? Select all that apply -Inexpensive -Generates interest in your products or services -Convenient -Boosts pipeline performance - ✔✔-Inexpensive -Generates interest in your products or services -Convenient -Boosts pipeline performance What is true about Email Deliverability? Select all that apply -It's the single most critical factor to the success of your email campaigns -Successful email deliverability depends on a combination of best practices, email authentication, and reputation -Improving your email deliverability can have a big impact on revenue -Learning how to optimize your email deliverability will help better engage your customers - ✔✔-It's the single most critical factor to the success of your email campaigns -Successful email deliverability depends on a combination of best practices, email authentication, and reputation -Improving your email deliverability can have a big impact on revenue -Learning how to optimize your email deliverability will help better engage your customers Which of the following are examples of email deliverability steps for success? Select all that apply -Create engaging content -Use one large image in your email content -Use responsible methods to build your lists -Manage your complaint rate - ✔✔-Create engaging content -Use responsible methods to build your lists -Manage your complaint rate What are some common email metrics to watch when measuring your email deliverability data? Select all that apply -Clicks -Email delivery rate -Bounces -Opens - ✔✔-Clicks -Email delivery rate -Bounces -Opens What is a spam block? Select one -A temporary issue and multiple attempts will be made to deliver the email until either the deliverability issue is resolved. --What happens when the receiving inbox considers the email as unsolicited or inappropriate. Commercial advertising and/or emails sent in the form of electronic communications. -A term to describe where an email lands after it's been accepted by the recipient's server. - ✔✔What happens when the receiving inbox considers the email as unsolicited or inappropriate How can you be compliant with email regulations? Select all that apply -Get your customer's permission to send emails to them -Practice clean opt-in methods for building your database -Leave the unsubscribe link off your email footer -Send your customers only content they signed up for - ✔✔-Get your customer's permission to send emails to them -Practice clean opt-in methods for building your database -Send your customers only content they signed up for Marketing automation technology: -Automatically designs and sends emails -Streamlines, automates, and measures marketin [Show More]

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