Marketo Certification Associate (MCA) exam

Marketo Certification Associate (MCA) exam Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database - ✔✔C. Ho ...

Marketo Certification Associate (MCA) exam Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database - ✔✔C. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information D. To generate better quality leads for the sales team - ✔✔C. To give away more information If your goal is to generate new prospects in your database, which strategy should you use? A. Email Marketing B. Direct Mail C. Telemarketing D. Pay-per-click advertising - ✔✔D. Pay-per-click advertising Which feature must a non-operational email have? A. A preview test sent for review prior to the deployment B. A subject line with 50 characters or less C. An unsubscribe link D. At least one image - ✔✔C. An unsubscribe link This registers when images are downloaded in an email and a Marketo tracking pixel loads. A. Opens B. Click to Open % C. Clicks D. Engagement Score - ✔✔A. Opens This measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens. A. Opens B. Click to Open % C. Clicks D. Engagement Score - ✔✔B. Click to Open % This shows the number of people who interacted with links in your email. A. Opens B. Click to Open % C. Clicks D. Engagement Score - ✔✔C. Clicks This shows the effectiveness of the content in your program based on a proprietary algorithm. A. Opens B. Click to Open % C. Clicks D. Engagement Score - ✔✔D. Engagement Score Which element is NOT typically found on a landing page? A. Hero image B. Subject line C. Head line D. Body text - ✔✔B. Subject line A marketer would like the recipient's first name to appear on a landing page. Which type of token should the marketer use? A. Landing page token B. My token C. Company token D. Lead (person) token - ✔✔D. Lead (person) token Which is the main advantage of using a select (picklist) field instead of a text field in your forms? A. It is easier to create select fields in the form editor. B. Select fields look better on mobile devices. C. The data will all be entered the same way, making for a cleaner database. D. Visitors can enter their own text, making for a more accurate database. - ✔✔C. The data will all be entered the same way, making for a cleaner database. Which types of fields can be added to a form? A. A maximum of 10 fields from the database which are determined by the administrator B. All custom fields in the database C. Only the text fields in the database D. Only the standard database fields - ✔✔B. All custom fields in the database View email metrics for your email send, including opens, clicks, and unsubscribes. A. Program Performance Report B. Email Performance Report C. Landing Page Performance Report D. Email Program Dashboard E. Email Link Performance Report - ✔✔D. Email Program Dashboard View basic program metrics, like members and success. A. Program Performance Report B. Email Performance Report C. Landing Page Performance Report D. Email Program Dashboard E. Email Link Performance Report - ✔✔A. Program Performance Report View statistics on the individual links in your emails. A. Program Performance Report B. Email Performance Report C. Landing Page Performance Report D. Email Program Dashboard E. Email Link Performance Report - ✔✔E. Email Link Performance Report Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc. A. Program Performance Report B. Email Performance Report C. Landing Page Performance Report D. Email Program Dashboard E. Email Link Performance Report - ✔✔B. Email Performance Report Identify the number of people who completed forms in your landing pages, and how many of them were new people. A. Program Performance Report B. Email Performance Report C. Landing Page Performance Report D. Email Program Dashboard E. Email Link Performance Report - ✔✔C. Landing Page Performance Report Which statement is true regarding the period cost? A. It is the amount of money spent on a program. B. It is not able to be set up for multiple months. C. It is only in U.S. currency. D. It is used to determine Marketo subscription cost. - ✔✔A. It is the amount of money spent on a program. Which is NOT a benefit of using My Tokens in a program? A. It decreases the amount of time required to build a new program. B. It ensures consistent application of best practices among team members. C. It personalizes emails and landing pages. D. It reduces the chance of inconsistency or error in program assets. - ✔✔C. It personalizes emails and landing pages. Which can be considered a success status for a webinar program? A. Unsubscribed B. Attended C. No show D. Member - ✔✔B. Attended Define "Operational email" A. An email that will send to subscribed only B. An email that will send to unsubscribes (confirmation, sales receipts, auto-response for form submission) C. An email that will send to those that have subscribed to operational emails D. An email that will send to internal staff only - ✔✔B. An email that will send to unsubscribes (confirmation, sales receipts, auto-response for form submission) Define "Non-operational email" A. Traditional marketing style email, sent to both subscribed and unsubscribed B. Promotional marketing style email, sent to all customers C. Traditional marketing style email, will not send to unsubscribes (promo, newsletter, offers, etc.) D. Traditional marketing style email, which must follow an operational email - ✔✔C. Traditional marketing style email, will not send to unsubscribes (promo, newsletter, offers, etc.) What are the 4 types of Marketo Programs? A. Email, Event, Nurture & Default B. Email, Webinar, Engagement & Default C. Email, Event, Engagement & Social D. Email, Event, Engagement & Default - ✔✔D. Email, Event, Engagement & Default What are program statuses? A. They are associated to a channel, how we track end user engagement through program B. They are associated to a channel, how we track program performance C. They are associated to a program, how we determine if a program is running - ✔✔A. They are associated to a channel, how we track end user engagement through program How many "Success" statuses do we have for each program? A. At least one B. Three C. Four D. Ten - ✔✔C. at least one True or False: Every program can have m