You are a newly hired marketing analyst at Saks Fifth AVE. You have conducted a survey collecting a
random sample of 500 consumers who visited Aloha Swap meet using the following variables:
Spending: How much a consume
...
You are a newly hired marketing analyst at Saks Fifth AVE. You have conducted a survey collecting a
random sample of 500 consumers who visited Aloha Swap meet using the following variables:
Spending: How much a consumer spends ($)
Income: Household annual income (in $000 dollars)
Shopping: How long did consumer spend in the store (in hours)
Gender: 1 = male, 0 = female
Visitor: 1 = visitor, 0 = Local shopper
Durban Watson 1.1
Skewness .05
Kurtosis .91
a) Write the regression Equation that estimatessales. Make sure you use all the coefficients listed
in the regression analysis).
Y= β0 + β1 + β2 + β3 + β4 ± SE
Sales = 178 +1.6 (unit) + 27 (unit) – 99 (unit) + 57 (unit) ± 92 (SE)
2
b) Predict what their expected sales would be for a Male Visitor customer who has an income of
$50,000 and has been shopping for 3 hours?
Sales = 178 +1.6 (50) + 27 (3) – 99 (1) + 57 (1) ± 92 (SE)
1 for Gender & 1 for visitor & 3 for amount of hours
In the thousands ~ 50
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