Marketing > Presentation > Chapter 13 Measuring and Forecasting Demand Virginia Tech HTM 2454 (All)
Chapter 13 Measuring and Forecasting Demand Virginia Tech HTM 2454
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Measuring and Forecasting Demand Chapter 13Department of Hospitality and Tourism Management lin College of Business Overview Propensity and Resistance Methods of Forecasting Tourism De ... mand Meaningful Measures of Demand Questions to considerDepartment of Hospitality and Tourism Management lin College of Business Demand to a Destination Depends on Propensity and Resistance Propensity depends on: Psychographics Demographics Motivations Resistance depends on: Economic distance Cultural distance Cost of services Quality of services Effectiveness of advertising and promotion Seasonality Demand = f(propensity, resistance)Department Types of Demand Projection Methods Trend Analysis Simple Regression Multiple Regression Computer Simulations and Models Why predicting demand is important: Want to be able to be predict how many customers will be coming and price hotel rooms accordingly to [Show More]
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