ZERODHA :-
• Stands for : “NO OBSTRUCTION”
• That Supports : The Discount Brokerage.
• Motto : To offer the lowest, cheapest brokerage rates for futures and
options, commodity trading, equity and mutual funds.
• Vis
...
ZERODHA :-
• Stands for : “NO OBSTRUCTION”
• That Supports : The Discount Brokerage.
• Motto : To offer the lowest, cheapest brokerage rates for futures and
options, commodity trading, equity and mutual funds.
• Vision : Is to create a brokerage-free world to benefit the most
important stakeholders when it comes to the financial markets.
• They committ to provide the best possible customer experience
through highly personalized service and support.FOUNDER AND COFOUNDER :-
• NITHIN KAMAT :-
He is the Founder & Chief Executive Officer (CEO) of Zerodha.He
is an Indian entrepreneur and a stockbroker and a columnist for The Financial
Express. He has a net worth of 25,600 crore Crores aprx. He graduated
from Bangalore Institute of Technology specialized in Electronics and
Telecommunications.
• NIKHIL KAMAT :-
Nikhil Kamat is the Co-Founder and Chief Information Officer
(CIO) of brokerage firm Zerodha. Nikhil Kamat along with his elder brother has
also started the asset management company “True Beacon”.BRIEF :-
1.Founded by NITHIN KAMAT in 2010, Bangalore.
2.Bootstraped and Profitable firm in 2020.
3.Accounts 15% of the retail trading volume.
4.Employees about 1100 peoples distributed among 6 core teams.
COMPETITORS :-PROBLEMS AND SOLUTIONS
• Problems:-
1. Young generation was not
ready to start trading
because..
a. High Brokerage Charges.
b. Lack of edu in Youth about
Stock market.
c. User Friendly environment was
Absent.
• Solutions Made for:-
a. Low margin and high volume
model. Charging smaller
amounts from large no. of
customers lead to high
revenue of company.
b. Zerodha Varsity was
established.
c. User Friendly environment was
available for youth.HOW DID IT START ?CHALLENGES :-
• Lack of Delivery of valuable advisory and analysis reports of ones
investment and trading activities be it weekly or quarterly.
• By 2012, many brokers started copying what zerodha was doing using
the same trading platform and branding.
• To overcome Technical Error’s like app down or charting Error’s due to
high traffic on application., they hired KAILASH NADH, now Zerodha’s
Chief Technology Officer (CTO).
In 2015, Zerodha ditched NSE’s free trading software it has been using
since its early days and launched Kite.
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