BCOR 2040: Midterm Questions and
Answers 100% Pass
Which of the following is a framework for evaluating environmental factors for companies?
✔✔PESTLE
Who said " If a first idea is not absurd, there is no hope for it"
...
BCOR 2040: Midterm Questions and
Answers 100% Pass
Which of the following is a framework for evaluating environmental factors for companies?
✔✔PESTLE
Who said " If a first idea is not absurd, there is no hope for it"? ✔✔Albert Einstein
Choose the correct order for the creative process as taught in class ✔✔search, collision, decision,
trial
Committing significant resources to top concepts happens at what phase of the creative process?
✔✔Trial
Bringing people and/or ideas together happens at what stage in the creative process?
✔✔Collision
Evaluating ideas mot often happens at what stage in the creative process? ✔✔Decision
Rank ordering best ideas happens at what stage in the creative process? ✔✔Decision
What are the five forces? ✔✔Rivalry, Buyers, Suppliers, New entrants, substitutes
Which of the options below does not fit the definition of a rivalry, as described in class? ✔✔Two
law firms in the same town that specialize in different types of law
Which of the following is not a supplier to a luggage manufacturer? ✔✔A retail store who sells
the completed luggage
Which of the following suppliers likely has the most power of their customers? ✔✔A fabric
company who sells a proprietary fabric to many different clothing companies, and furniture
manufacturers all over the world
Which of the following is a role that directly impacts a firms relationships with its suppliers?
✔✔All of the answers are correct
Chose an example of substitutes at it pertains to this course ✔✔When two companies accomplish
the exact same goal, but do it a different way.
What happens when WTP is larger than cost? ✔✔Capturing Value
Attributes to value creation ✔✔Convenience, personalization, status
Battles are ✔✔Product, expansion, production
VIBE stands for ✔✔value, impact, business, entrepreneurship
Total value created ✔✔WTP-Cost
standard value chain ✔✔logistics, purchasing, manufacturing, distributing, service
all threats high ✔✔lower average profits
all threats low ✔✔higher average profits
breakthroughs ✔✔profitable and hard to imitate
Examples of primary resources ✔✔interviews, observations, surveys, pilot tests
examples of secondary resources ✔✔desk research, digital resources, critical reading, library
resources
Q1 hypothesis ✔✔What will work and what won't?
Q2 hypothesis ✔✔Can I narrow the problem I am solving?
Q3 hypothesis ✔✔Can I be specific about a customer or stakeholder demographic?
Mindset ✔✔a frame through which you see and experience the world and interpret situations/
bias towards a way
Entrepreneurial Mindset ✔✔finding and creating value
Nature ✔✔innovation can't be forced. some people are just creative
Nurture ✔✔innovation can be systematic and analytical. anyone can be creative
value in operations ✔✔source the raw materials, oversee production, control costs and quality
value in marketing ✔✔build awareness of the benefits
value in sales and business development ✔✔build relationships with stores and distributors,
outgoing and negotiating.
value in accounting/ administration ✔✔keep track of everything in the organization
value in talent management ✔✔search for great talent and develop and support activities to
retain talent
value in IT ✔✔support products and services with technological components
Capabilities ✔✔procedures and processes businesses use to create value
VRIO ✔✔Value, Rarity, Imitability, Organization
Value is more desired by ✔✔intrinsic and market value
rarity is more desired by ✔✔if its uncommon (naturally or time consuming)
Imitability is more desired by ✔✔difficult or impossible to imitate
organization is more desired by ✔✔if they have specific connections
3 sources of value ✔✔scale, execution, insight/foresight
value proposition ✔✔a providers specific promise to its targets of the benefits it will provide and
what it expects in return
low cost ✔✔large cost savings --> small decrease in WTP
differentiation ✔✔increase in WTP --> small increase in cost
duel advantage ✔✔slightly lower cost --> slightly higher WTP
economic value ✔✔measure of the benefit provided by a good or service to an economic agent
market value ✔✔price at which something can be sold
operational effectiveness ✔✔creating, producing, selling, and delivering a product better than
rivals
scope ✔✔what a company does/ doesn't do
primary activities ✔✔logistics, operations, marketing / sales, service
support activities ✔✔infrastructure, procurement, HR management, tech
A five letter word that commonly makes a product or service to inimitable ✔✔Brand
which of the following is the definition of capability as taught in class? ✔✔what you do with
what you have
which is an example of a company and key resource or capability that the company uses to create
value? ✔✔all of the answers are correct (novartis, marriot hotels)
which of the following is an example of an intangible resource? ✔✔a rare and valuable skillset
that you or another employee has
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