There are many benefits to having a social media strategy. Which answer is NOT one of them? Ans- Social
media helps you send better emails
Which KPI is most likely to be a vanity metric? Ans- Reach
On which social ne
...
There are many benefits to having a social media strategy. Which answer is NOT one of them? Ans- Social
media helps you send better emails
Which KPI is most likely to be a vanity metric? Ans- Reach
On which social network should you share content more frequently? Ans- Twitter
Which of these KPI's demonstrate engagement? Choose all that apply Ans- Sharing and retweets; likes or
favorites
True or false? A buyer persona is as important as business objectives when developing a social media
strategy. Ans- True
What's the difference between social listening and social monitoring? Ans- Social listening centralizes
conversations about your brand so that you can join them, while social monitoring measures reputation from
higher level perspective
Which network has the longest life for a piece of content? Ans- Pinterest
Why would you want a service to help you manage and discover influence? Ans- To identify individuals who
have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business goals, then
narrow down your choices based on that goal criteria. Ans- True
What do senior leaders care about when it comes to your social media plan? Choose all that apply. AnsCompetitive advantage; customer satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about what you
believe. Ans- False
True or false? In social media, a service level agreement (SLA) refers to how much time passes between what
a customer reaches out and when the company responds. Ans- True
What should you do to secure buy-in if you're starting a social media project and don't have a past campaign
to use as a benchmark? Ans- Position your program as an experiment or pilot
True or false? The Holistic model is the most common social team structure used by organizations today. AnsFalse
Why do stakeholders matter as you begin to develop your team structure? Ans- Stakeholder needs may be
the same as your needs and their buy-in may help you influence senior leaders
What is the biggest challenge that most social media practitioners have? Ans- Getting executive buy-in for
social ideas
Which of the below is not one of the five types of social media models? Ans- Distributed
True or false? You should revisit your KPI's every 18 months. Ans- False
Why should you be careful about monitoring competitors? Ans- It's easy to get consumed with competitive
intelligence and lose sight of your unique strategy and customer
How can social listening increase customer advocacy? Ans- Responding to social posts- whether they're
positive or negative- shows that you're listening and your customers are being heard
True or false? Social listening can help you find leads. Ans- True
When it comes to social listening, how do you know which social media networks to start with? Ans- Start
with the social networks your buyer personas use to learn about and interact with brands
How can social media monitoring inform your sales and product team? Ans- Customer feedback, whether
positive or negative, can help sales people and product teams better solve for the customer's needs
Why are UTM parameters so valuable to your social listening and monitoring program? Ans- They allow me
to track where traffic is coming from on social media
Why do you need to develop a business case for a new social monitoring technology? Ans- To clearly outline
the expected value gained from a software investment and set the expectation with your manager of how
you'll realize what value
What should you do if your competitor has a big public blunder? Ans- Maintain a helpful approach and have
empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate
True or false? Content is only used during the attract and delight stages of the inbound methodology. AnsFalse
If you don't have your _____ in mind as you're developing content and social campaigns, then you probably
aren't using social as effectively as you could be. Ans- business goals and buyer personas
The _____ stage focuses on creating message maps and listening protocols on social media. Ans- Perparation
True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on
topics that matter to them, and discover new ideas and trends. Ans- True
What is the benefit of using animated GIFs in social content? Ans- They help you demonstrate complex
concepts quickly and easily.
Fill in the blank: Instagram stories are a great way to _____. Ans- Drive traffic and engagement
Why are hashtags helpful? Ans- All of the above
When developing your brand's tone, _____ is key. Ans- context
True of false? Jumping onto an unrelated hashtag to promote your material is spammy. Ans- True
True or false? The longer your social posts, the more likely the content will be seen and re-shared. Ans- False
Visual images are usually things like _____. Choose all that apply. Ans- photos; infographics; animated GIFs;
illustrations
Which of the following is NOT an example of active language you should use on a call-to-action? Ans- "More
here"
True or false? Curating content means publishing someone else's content as if it were your own. Ans- False
"Real-time marketing" refers to: Ans- Developing content on the fly for local, national, or global events
happening online or offline
Let's say you conduct a content audit on your competitors and see that they're having success with live video,
but you haven't really tried live video yet. What might you do? Ans- Test out live video on different channels,
and see how your audience responds
True or false? You should make sure experimentation is ingrained in your strategic plan. Ans- True
True or false? Humanizing your brand gives you a competitive edge because people like making connections,
and they like to invest their time and money in people they can relate to. Ans- True
Voice refers to: Ans- The distinct and steady personality or style of your brand
True or false? 12% of people generate 70% of the impact online. Ans- False
True or false? Commissions for celebrity influencers are generally 5% of the sale. Ans- False
Which type of influenced might be primarily behind the scenes in your marketing campaign? Ans- Content
creators
Which is NOT a way that a brand can see financial gain from doing social customer service? Ans- Using a
social media agency to deliver content to customers
Which of the below is NOT one of the three factors determining how an influencer can impact behavior? AnsRecognition
True or false? Your campaign should also help the influencer build authority and further their own content or
reach. Ans- True
True or false? A channel takeover, such as letting an influencer run your Instagram or twitter handle for a
day, is a good idea for brands. Ans- True
What is a Social Media Service Level Agreement (SLA)? Ans- The agreement a company makes to commit to
answering social media responses in a specific amount of time
Why should you trust the influencer and give them creative license? Ans- They understand their audience and
what they want
True or false? When you use language in your social responses that is too casual, you lose the respect of your
audience. Ans- False
True or false? It's not a good policy to delete all negative comments. Ans- True
Why is user-generated content (UGC) so important? Choose all that apply. Ans- UGC helps brands understand
their target audience; UGC improves site engagement and time spent on the website; UGC provides means
for other users to connect, which then builds a stronger community; UGC is inherently
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