WGU D174 Marketing Preassessment Questions and Answers Rated A

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WGU D174 Marketing Preassessment Questions and Answers Rated A What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? ✔✔Consumer fe... edback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? ✔✔Product Which controllable element is included in the marketing mix? ✔✔Product A marketer introduces a tutorial video featuring the company's new cosmetic line. Which set of elements from the marketing mix is the marketer using? ✔✔Product and promotion A realtor representing luxury condominiums offers pre-construction discounts to clients. Which part of the marketing mix does this approach represent? ✔✔Price An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-use website. Which part of the marketing mix is represented by the company's website? ✔✔Place and promotion An online consignment store offers gently used designer fashions and sends weekly text alerts to customers of new arrivals and popular items. Which element of a marketing mix is represented by this store's text alerts? ✔✔Promotion A local computer manufacturer offers a high-end computer with new graphic design capabilities. Which element of the marketing mix is represented by this offer? ✔✔Product A manager is researching an element of the marketing environment that the company cannot control. Which one of these elements is the manager considering? ✔✔Demographic What is an example of a controllable element that influences marketing decisions? ✔✔Promotional campaigns Which action reflects the use of ethical marketing? ✔✔Supply chain transparency reporting A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market. Which illegal pricing tactic is being used? ✔✔Price fixing A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100 crib boxes on a shelf. Which pricing tactic was the salesperson attempting to use? ✔✔Bait and switch An energy drink company is promoting the benefits of its caffeinated product without identifying the risks of consuming the drink. Which action should the company take to align its marketing with ethical practices? ✔✔Using transparent marketing A fitness application allows users to opt-out of its fitness reminder text messages but continues to send text messages for 30 days following the opt-out period. Users are not notified of this fact when they opt-out of the text messages. Which ethical marketing practice is the company violating? ✔✔Customer privacy A highway toll company has decided to charge no fees for car-pooling vehicles. Which element of the marketing mix is represented by this ethical decision? ✔✔Price A retailer offers all customers complementary, eco-friendly gift wrapping to add value to their holiday purchases. Which element of the marketing mix does this ethical d [Show More]

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