Business > Edexcel > 2022 pearson june booklet + mark scheme Edexcel International GCSE 4BS1/01 Business PAPER 1: Invest (All)

2022 pearson june booklet + mark scheme Edexcel International GCSE 4BS1/01 Business PAPER 1: Investigating small businesses

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Answer ALL questions. Write your answers in the spaces provided. Some questions must be answered with a cross in a box . If you change your mind about an answer, put a line through the box and then ... mark your new answer with a cross . 1 The Better Toy Store (TBTS) is a children’s toy shop. TBTS has three shops in Singapore. Two of the shops are located in busy shopping malls and the third is located at the Jewel Changi Airport. TBTS has a website for customers looking to buy toys online. TBTS selects toys to sell that are excellent for play, value, design and quality. All TBTS toys are environmentally friendly. (a) (i) Which one of the following is a form of promotion that targets a specialised segment of the market? Select one answer. (1) A Mass marketing B Niche marketing C Market share D Market analysis (ii) Which one of the following is a financial aim for a business? Select one answer. (1) A Survival B Challenge C Social objectives D Personal satisfaction (iii) Which one of the following is a variable cost? Select one answer. (1) A Rent paid B Management salaries C Insurance agreed D Raw materials4 *P70735A0420*  (iv) Which one of the following is a role of the production function? Select one answer. (1) A Workforce planning B Quality control C Customer service D Staff welfare TBTS buys its balloon packs from a local supplier for 7.20 Singapore Dollars (SGD) a pack. It sells them to customers for 16.90 SGD. (v) Which one of the following is the markup on a pack of balloons? Select one answer. (1) A 7.20 % B 9.70 % C 69.84 % D 134.72 % TBTS sells balloons in packs of four at a price of 67.60 SGD. The exchange rate is 1 SGD = 3.05 Malaysian Ringgit (MYR). (vi) Which one of the following would a customer in Malaysia pay in MYR for 4 balloon packs? Select one answer. (1) A 16.90 MYR B 22.16 MYR C 67.60 MYR D 206.18 MYR [Show More]

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