Business > MARK SCHEMES > Mark Scheme (Results) Summer 2022 Pearson Edexcel International GCSE In Business (4BS1) Paper 01 Inv (All)

Mark Scheme (Results) Summer 2022 Pearson Edexcel International GCSE In Business (4BS1) Paper 01 Investigating small businesses

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Question Number Which one of the following is a form of promotion that targets a specialised segment of the market? Answer Mark 1 (a) (i) AO1 - 1 mark The only correct answer is B – Niche mar ... keting A – this is not correct because it is a form of promotion to the whole market C – this is not correct because it is a percentage that the business has of a specific market D – this is not correct because it is the activity of gathering information about conditions affecting a market (1) Question Number Which one of the following is a financial aim for a business? Answer Mark 1 (a) (ii) AO1 - 1 mark The only correct answer is A - Survival B – this is not correct because it is a non-financial aim C – this is not correct because it is a non-financial aim D – this is not correct because it is a non-financial aim (1) Question Number Which one of the following is a variable cost? Answer Mark 1 (a) (iii) AO1 - 1 mark The only correct answer is D – Raw materials A – this is not correct because it is a fixed cost B – this is not correct because it is a fixed cost C – this is not correct because it is a fixed cost (1)Question Number Which one of the following is a role of the production function? Answer Mark 1 (a) (iv) AO1 - 1 mark The only correct answer is B – Quality control A – this is not correct because it is a role of the human resources function C – this is not correct because it is a role of the marketing function D – this is not correct because it is a role of the human resources function (1) Question Number Which one of the following is the markup on the packs of balloons? Answer Mark 1 (a) (v) AO2 - 1 mark The only correct answer is D – 134.72 % A – this is not correct because it is the cost of the balloon pack B – this is not correct because it is the profit of the balloon pack C – this is not correct because it is the profit x cost of the balloon pack (1) Question Number Which one of the following would a customer in Malaysia pay in MYR for 4 balloon packs? Answer Mark 1 (a) (vi) AO2 - 1 mark The only correct answer is D – 206.18 MYR A – this is not correct because it is the price of one balloon pack B – this is not correct because it is the price of four balloon packs in Singapore Dollars divided by 3.05 C – this is not correct because it is the price of four balloon packs (1 [Show More]

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