DAAE 2011 Intro to Visual Communication Design Quizzes 5, 6, 7 and 8. All raded A

Quiz 5: Typography 1. The art or process of arranging type for print or display is called: A font is a family of letters consisting of various styles, designed by an individual or a type foundry. The “measure” of a ...

Quiz 5: Typography 1. The art or process of arranging type for print or display is called: A font is a family of letters consisting of various styles, designed by an individual or a type foundry. The “measure” of a line of type is: The size of type used in the line Its distance from other lines The length of the line (including spaces) Which one of these is a serif font? Helvetica Clarendon Arial Gill Sans Sans is for meaning 'without'. The height of the lowercase letters from the baseline to the top of the lower-case letters is called the: x-height descender height ascender height cap height When text is justified it means that: The words in each line reach from one side of the text box to the other The text is aligned to the centre of the text box The lines in the text box have different lengths The space between a pair of characters is called kerning. True False Tracking is the space between all characters in a paragraph True False What name do we give to typography that is made by hand and not with computer fonts? Quiz 6: Layout 1. Your presentation slides should be an assistant to your spoken presentation True False 2. The rule of thirds is often applied to images in order to create more: 3. The rule of thirds adds energy to your composition and creates: 4. What aids comprehension? 5. Edit your presentation to use more words on screen and more images True False 6. There are two terms used to describe the relationships between text and image. Connection and Anchor Meaning and relay Anchor and Relay Meaning and connection 7. The term “anchor” means to ground, constrain or focus the meaning of an image through words, as in a caption True False 8. The term “relay” means the text and image work against each other to expand the overall meaning to create a new message. True False 9. Visual design consistency throughout your presentation is important for communicating a clear and simple message. True False 10. Look for photos or images that also speak the same message or theme of your presentation True False Quiz 7: Principles of Graphic Design 1. Contrasts of shape, tone, texture and colour help to define a design’s uniqueness. True False 2. The centrality of reproduction is what distinguishes graphic design from 3. A point marks a position in time True False 4. A line is an infinite series of marks dots strokes Points 5. What colour is most used for optimism, clarity and warmth green yellow red Orange 6. Positive and negative space is not at work in all areas of graphic design True False 7. When using contrast in your designs try to avoid elements in the work that are different True False 8. Repetition and rhythm are the same graphic design principle. True False 9. Nothing should be placed on the page arbitrarily or by chance. True False 10. Items relating to each other should be grouped away from each other. True False Quiz 8: Visual Communication Strategies 1. The aim of a presentation is to convey an 2. The presentation ecosystem comprises of: Imagery, words and giving Visual story, message and delivery Message, imagery and giving Visual story, words and delivery 3. The first step in designing your presentation is to define your 4. The second step in designing your presentation is to identify the key messages True False 5. After you’ve created an outline you should ideate and research other examples of presentations and sources of inspiration. True False 6. Express a point of view with your body of the text sub heading page title footnote 7. Title placement should move around between your slides as this keeps the audience interested. True False 8. The length of time spent on each slide makes a difference in whether you keep an audience engaged. True False 9. Turn your paper outline into draft slides to get a sense of pacing. True False 10. Don’t serve up a wall of text slide after slide. True False