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MCS 005: Final Exam (Actual test study guide answered correctly)

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MCS 005: Final Exam (Actual test study guide answered correctly) marxist analysis ✔✔base determines the structure Contemporary Marxism ✔✔the relationship between base and superstru... cture is dialetical dialetics ✔✔trying to find common ground through communication unilateral ✔✔different views; one side is calm other is unwilling to reason base ✔✔shapes and maintains superstructure superstructure ✔✔shapes and maintains base multinationalism ✔✔presence of a company in multiple countries 1. more profit 2. less control 3. products available on a global scale ✔✔effects of multinationalism synergy ✔✔companies merging from different realms to increase profit and consumers planned obsolescence ✔✔the practice of modifying products so those that have already been sold become obsolete before they actually need replacement psychological obsolescence ✔✔whats not in style, not trendy technological obsolescence ✔✔tech breaking down/becoming useless in order to get more revenue -iphones start glitching when new ones come out -how a message is sent or received -social media is our social environment and how we communicate -effects our thoughts, feelings, perception and value ✔✔ecological analysis medium theory ✔✔Focuses on the effect of the media technology itself, rather than the effect of the content within the media...the way something is sent is more important than what is sent paradigm shift ✔✔a change in how people know and perceive the world 1. medium of communication has a unique set of characteristics that shape experience differently 2. characteristics provide particular kind of environments 3. have consequences for human consciousness ✔✔medium theory [Show More]

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