Business Administration > EXAM > Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023 (All)

Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023

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consumer behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decisi... on-making units [over time]. -offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers. -"Totality of decisions..." - -Whether What Why How When Where How much/ How often/ How long -"about the consumption..." - -Acquisition Usage Disposition -"of an offering..." - -Products Services Activities Experiences People Ideas -"by decision-making units..." - -Information gatherer Influencer Decider Purchaser User -"over time." - -Hours Days Weeks Months Years -Acquisition - -The process by which a consumer comes to own an offering such as renting, leasing, trading, and sharing. Also involves decisions about time and money -Usage - -The process by which a consumer uses an offering Whether and why we use certain products can symbolize something about who we are, what we value, and what we believe -Disposition - -The process by which a consumer discards an offering. Consumers can give away their used possessions, sell them on eBay or on consignment to vintage stores, rent them via sharing websites, or lend them to others. -Acquisition Methods - -Buying, trading, renting/leasing, bartering, gifting, finding, stealing, sharing -How can one's last name affect when they acquire a product if their last name begins with a letter that's later in the alphabet (i.e., W, X, Y, or Z)? - -Person may be faster in buying product compared with those who have last name starting [Show More]

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