Management > INSTRUCTOR MANUALS > Catering Management 4e Nancy Loman Scanlon (Instructor Manual with Test Bank) (All)
An essential, up-to-date guide for catering students and professionals, CateringManagement, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage se... rvice, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered. An essential, up-to-date guide for catering students and professionals, CateringManagement, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered. [Show More]
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