Business > SOLUTIONS MANUAL > Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual) (All)
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for to... day�s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need. [Show More]
Last updated: 2 years ago
Preview 1 out of 93 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual with Test Bank) Discount Price Bundle Download
By eBookSmTb 2 years ago
$35
2
Can't find what you want? Try our AI powered Search
Connected school, study & course
About the document
Uploaded On
May 04, 2023
Number of pages
93
Written in
This document has been written for:
Uploaded
May 04, 2023
Downloads
0
Views
67
In Scholarfriends, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.
We're available through e-mail, Twitter, Facebook, and live chat.
FAQ
Questions? Leave a message!
Copyright © Scholarfriends · High quality services·