Global Marketing 240 ch.1-7 Questions and Answers High Level A+ 2023
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Value Equation ( first principle of marketing) - -Benefits/Price ( money,time,effort) -Focus ( Second Principle of marketing) - -The concentration or attention of a core business or competence. ... -Competitive Advantage ( third principle of marketing) - -When a company succeeds in creating more value for customers then its competitors do -Standardization - -The more standardized (globalized), the lower the cost and the weaker the market penetration -Localization - -The more adapted (localized), the higher the cost and the greater the market penetration [Show More]
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